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Over the past few years there have been a number of changes in the way consumers interact with online content. From an email marketing perspective, there is a greater emphasis on personalized, segmented marketing.
Unfortunately, many email marketers are still taking the outdated quantity-over-quality approach to e-mail marketing, which means their subscribers are more likely to opt-out than ever.
Here are some tips to help you reduce your opt-out rate and build a closer relationship with your readers.
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Unfortunately, many email marketers are still taking the outdated quantity-over-quality approach to e-mail marketing, which means their subscribers are more likely to opt-out than ever.
Here are some tips to help you reduce your opt-out rate and build a closer relationship with your readers.
Continue reading
If you use email marketing to promote your products and services, one of your most important goals should be to get as many people to open your emails as possible. That's why the subject line of your message is so important.
The fact is if your readers don't like your subject line, they're not going to open your message. And that means they're not going to click through to your offer, and they're not going to buy from you...
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The fact is if your readers don't like your subject line, they're not going to open your message. And that means they're not going to click through to your offer, and they're not going to buy from you...
Continue reading
Most people have no idea how to successfully grow their online business through e-mail marketing even though it is one of the most effective ways to generate sales and customer loyalty. However, if you familiarize yourself with some of… Continue reading
While many marketers have turned to social media marketing as their primary way to connect with potential customers, autoresponder e-mail marketing remains one of the most effective ways to contact potential customers as they move through your sales funnel… Continue reading
Here is the second Science of Social Timing infographic courtesy of kissmetrics.com.
Today's infographic looks at how timing is linked to results of email marketing. The research suggests that there are several clear "windows" for sending emails if you want to get the best open rates and maximize your readership.
So when are the best times to send out promotional email during the day?
Continue reading
Today's infographic looks at how timing is linked to results of email marketing. The research suggests that there are several clear "windows" for sending emails if you want to get the best open rates and maximize your readership.
So when are the best times to send out promotional email during the day?
Continue reading
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