From the beginning, posting on Twitter has never been only for private individuals but for businesses too. Entrepreneurs were quick to realize the potential of the network to make their ventures grow. That is not surprising because Twitter has around 10,000 people joining the site per day. Add that to the hundreds of millions of current members and you’re looking at an immense opportunity for business.
So let’s look at Twitter and how it can be of possible help to your own enterprise.
What is Twitter again?
Well, Twitter is commonly defined by either two ways:
1. It’s a microblogging site which allows people to express their thoughts in a concise and crisp manner–only 140 characters.
2. It’s an instant messaging system for public use, with a lot of internet marketing potential.
Both definitions are actually true so there’s no reason to choose one over the other. See, the site allows self expression and this self expression can be available to the public. Twitter posts are called “tweets.” When you follow someone, you can read his or her tweets. When he or she follows you, then he or she can read yours.
So how can Twitter help my business?
There are various ways that posting on Twitter can be helpful to your business. Here’s a quick list:
First, as soon as you sign up for an account put your photo on it. People like it better when they see who’s talking and who they’re talking to. It makes your account more personal and real – and the personal touch is very important for Internet marketing.
Second, when you post to Twitter, make sure that you don’t just express your own thoughts, you must let others talk too. Ask your followers some questions and share other people’s tweets. You’ll be surprised at how responsive Twitter can be when you are actively engaging with other people.
Third, follow the right people. This can open up a lot of opportunities for you. For one, you can learn a lot from the tweets of experts in your field. Also, there is a good chance that they will follow other powerful figures so it’s also a good way for you to learn from them and get closer to them. If you can establish a relationship with them, it can make a big difference to your personal and business development.
Fourth, let your tweets sound humane and personal. A business owner who joins a social network must be ready to tell the public that he or she is ready to make and keep a relationship with them. Instead of sounding stiff and formal, he or she must try to speak the language of his or her network. This way, accepting or even supporting the business could be a lot easier.
Posting on Twitter can truly be helpful for your online business if you know how to do it right. Joining the site opens multiple opportunities not just in creating and nurturing relationship with your target market, but also the society as a whole. If you haven’t used it as a platform to promote your venture yet, perhaps this is the time to do so.