How Can One Person Manage A Social Media Campaign?

One of the biggest problems that an Internet marketer can face when working alone is keeping up with social media. It is the only form of online marketing that requires your constant attention throughout the day.

With popular sites like Facebook and Twitter, your posts can quickly disappear from view. This makes developing a simplified approach essential for home-based Internet marketers.

Here are a few tips to streamline social media marketing so that one person can manage multiple profiles effectively.

Don’t Shy Away from Tools

There is always some hesitation when using automation for social media because when it is used poorly, it will do more harm than good. There’s no point in blasting a bunch of generic tweets or posts to your followers because they will quickly start ignoring you. At the same time, there are a handful of tools which can be extremely beneficial.

The first type of tool that you should use is one that will allow you to incorporate multiple platforms and help you monitor all of your newsfeeds.

The second type of tool is an auto poster or scheduler that will allow you to set up a large number of posts in advance. This will allow you to create all of your content once and set everything up for the upcoming week.

Make Sure That Your Social Media Works

There are literally hundreds of social media sites that you could potentially start taking part in. It should be no surprise to learn that a majority of them will not provide you with enough benefit to justify the time that they require.

There is no hard and fast rule as to which social sites you should start focusing on; however as you start trying new things the best options will quickly become apparent. If a particular site is not providing you with any measurable returns, put it on the back burner and focus on something more productive.

Create a Schedule and Stick to It

One of the biggest reasons why social media is so hard for one person to manage is because it can easily suck hours out of your day, distracting you from other tasks. The key with social media is to leverage it to the best of your ability so that you get maximum value for your time.

In most cases, you will be able to get away with only accessing your profile once a day, especially if you are using a scheduling tool to automatically post updates. The only other thing you will need to do is spend 15 minutes replying to comments and interacting with your audience.

Develop A Start-up Strategy

For many people, a significant barrier to leveraging social media is the amount of time required to get all of their profiles set up in order to start attracting followers.

By testing and developing a plan designed to streamline this process, you can turn a week’s worth of work into a few hours. One way to do this is by making sure the you have a standard profile set up in terms of the image, logo, and basic information so that you can copy, paste and tweak it across several social networking platforms.

Whether you think you have time for it or not, social media isn’t going away. If anything it is becoming more important than ever. Not only is it a way to connect with your audience, but search engines are also looking at social factors as well when it comes to website ranking.

David Hurley

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