June 6th 2013

I experienced difficulties during the April-May co-op with delivery of the sign-ups from one of my sources. I believe the PSAs have now been delivered, but delivery was much slower than usual.

I think it is important for people who have paid to see results in the four weeks that the campaign is running, even though my co-op was never intended to be a “guaranteed sign-ups” co-op but a TRAFFIC co-op.

The conversion rate from joining the list to joining SFI has also been lower than I had hoped, so I have decided to close the co-op for a few months. I will continue to run the squeeze pages on my own account and work on the thank you pages and email content.

I also think I should offer a different e-book, as the current one attracts a lot of SFI affiliates who will therefore NOT be joining SFI again.

Just for the record, here are the results of split-test for the current two squeeze pages – they are running neck and neck!

 Thank you to everybody who joined the co-op at one stage or another, and especially to those of you who subscribed every month and who sent feedback.

April 15th 2013

Competing Headlines

The new squeeze page for the March-April SFI Traffic Co-op campaign failed to beat the current champion and so this month I am trying a different tactic! I am testing two similar pages, but with different headlines:

The current winning headline:

The new contender:

This morning finished updating the free report, SFI Affiliate Success Handbook, with the latest developments that SFI have put into place, which really help to improve the kind of support we can offer to our downline.

This afternoon I made new “Thank You” and “Subscription Confirmation” pages.

 Thank You Page

The Thank You page makes what I think is a stronger appeal to join SFI, and you can click the page to go to the co-op rotator which rotates the co-op members’ SFI Grow A Second Income pages.

Confirmation Page

The Confirmation page offers an instant download of the free SFI Affiliate Success Handbook.  The links inside the report also link to the co-op rotator.

I hope the new Thank You and Confirmation pages will increase the percentage of subscribers who click through to the SFI sign-up page, and who actually download and read the report. Both those actions will help to increase the number of sign-ups for the co-op.

Tomorrow I will start working on improving the email newsletter series.

In the meantime, it’s time to turn the crank and get the April-May co-op up and running!

DH

March 8th 2013

A Clear Winner – And A New Squeeze Page!

In the current campaign the newer squeeze page, as recommended by Evan Carmichael has emerged as the clear winner, being ahead on both weekly and monthly conversion stats, so it’s time to introduce a new competitor for the upcoming (March 15th-April 15th) co-op, and here it is:

The New Squeeze Page for the March-April Campaign

Designed to appeal to traffic exchange & safelist surfers…

This is the page that is winning the February-March co-op split-test and will be the most likely competitor:

The winner of the Feb-Mar co-op…

Yes, the pages are completely different! I used AdKreator to design the rainbow-coloured page, and EasyHits4U to design the current winning page. I tried out the rainbow-coloured design on a splash page for a different offer and the conversion rate was quite good, so I thought I’d try it in the SFI traffic co-op and see how it gets on.

I also used AdKreator to make new “thank you” and “confirmation” pages. Here is the new “thank you” page:

A “Thank You” page with an Easter theme!

And here is the new “confirmation” page:

Confirmation page with an Easter theme!

When subscribers click those two pages they will be taken to the NEW SFI squeeze page which I think is a big improvement on the old SFI squeeze page because the opt in box is above the fold, where it should be.

What Else Is New For The Co-op This Spring?

I’ll be targeting two big new sources of advertising. One is massive…

HINT: One of them begins with an “F” and is made up of 2 x

four-letter words… LOL!

I’ll also be working on the email campaign that provides the follow-up to the co-op. I’ll add some more letters and tweak the current ones. The extra letters will extend the length of time the co-op stays engaged with subscribers up to six months after they respond to the splash page, giving members who stay subscribed month after month a much higher chance of picking up extra sign-ups “on the back end”…

Here’s the link for the upcoming SFI traffic co-op if you’d like to give your SFI business a big boost in the spring!

Tuesday 19th February

The Feb 15th-March 15th campaign is now under way.

The campaign has started quietly as I have not yet bought any new advertising, but we have a bigger war chest to spend this month. Now that I have two months of stats to chew over I will be putting about 75% towards the best performing traffic sources and investing the remainder in new traffic sources. Over time, that should see a gradual improvement in responsiveness.

The Split-Test Continues

The new squeeze page slightly out-performed last previous month’s winner, but I have not had time to make a new rival, so I am letting them run against each other for a second month – and this week, the older squeeze page is beating the newer one! I guess they deserve an extra month to fight it out.

The older squeeze page (top) is beating the newer one this week…

If you are new to the co-op, you will find more detailed info about how it works in the members’ area of this site. You should have received your log-in details by email. If not, drop me a line and I will send them to you.

DH

Wednesday 6th February

Traffic Co-op Is Available Again On Tripleclicks

The Traffic Co-op page was pulled from the Tripleclicks listings for a few days as I had inadvertently broken the rules, which stipulate that you are not allowed to mention SFI in third party co-ops.

I made the necessary changes and resubmitted the page. I’m pleased to say the co-op is back on Tripleclicks, but it is now called the Free Biz Op Traffic Coop instead of the SFI Traffic Co-op. While the emphasis on the co-op is on promoting SFI, I will accept other free biz ops if there are any places available on the co-op to accomodate them.

You can find us on Tripleclicks as the “Free Biz Op Traffic Co-op”!!

Saturday 12th January

As of today, the target page has attracted a total of 36,759 hits, with a 50% uniqueness rate and 0.44% clickthrough, with just a few days remaining to get the hits up to the target of 50,000. The second splash page remains ahead, but the gap has closed, and some sources prefer the first page, with the extra button to click. I received some good advice from Evan Carmichael in this video about how to improve the page and will be implementing that for the second campaign to see if we can turn the first page into a winner.

Full report will appear in the members’ area shortly.

Tuesday 18th December

Shocking Revelation At Shockwave Traffic!

So far, 4,372 hits, with a 56% uniqueness rate, have been delivered to the two splash pages, with 14 conversions. It is early days yet, but I have noticed that the surfers over at Shockwave Traffic are much more responsive to the SFI sign-up page inside a Bweeble frame than they are to either of the splash pages I am running!

Check out these stats:

The top graphic shows the response of Shockwave Traffic surfers to the rotator that I am running for my EA2 or higher SFI affiliates. Some of the clicks may have been in response to the standard SFI affiliate page, but since most of the clicks across the rotator have gone to the two pages with Bweeble frames, it seems reasonable to infer that those are the pages that are attracting the clicks on Shockwave.

Shockwave Traffic surfers seem to like the SFI affiliate sign-up page framed by Bweeble.

In contrast, there has so far been no response to the two splash pages that are competing for attention in my SFI-Traffic Coop:

No response to the splash pages from Shockwave Traffic surfers…

There is a lot that can be done to improve the splash pages, but in the meantime, I have placed everybody’s SFI affiliate pages inside a Bweeble frame and have pointed 250 Shockwave credits at it to see what happens… Since that traffic is not going to the splash page, it is “bonus traffic”.

Saturday 15th December

We are up and running! I launched the splash pages on various traffic exchanges last night. I checked that stats this morning and the campaign has received 1675 hits so far, 81% of which are unique, rotating between the two competing splash pages.

The most responsive Traffic Exchange so far is Fast Easy Traffic – which is interesting because the owners, Paul Kinder and Tim Rash, have just launched the new version with some interesting new features designed to keep surfers’ eyes on the web pages…

This morning I’m going to send out the first safelist mailing across several safelists with the help of ViralMailProfits – my indispensible safelist campaign manager.

We will need to be patient before we see results as this is a two or three-step campaign.

If you are one of the people who bought into this campaign, thank you! I will be sending you your log in details so you can check out the more detailed reports in the members area of this blog.

Good luck, everybody!

DH

Tuesday 4th December

Our first SFI Traffic Coop launches on December 15th.

This coop is going to be like none other that you have experienced because of the power of the follow-up program.

Instead of pointing traffic straight at the rotator, it will be aimed at a splash page with a generic-but-powerful offer and a low-threshold invitation to join a list. It is well known in the industry that people are less resistant to joining lists than to joining a business. The art of getting sign ups to your business is all in the FOLLOW UP.

The splash page will itself be on a mini-rotator competing with a second splash page. At the end of the coop the page which had the higher opt-in rate will stay on the rotator and a NEW page will replace the loser. This will happen each time the coop runs so that month by month the opt-in rate should slowly increase.

Act FAST To Claim YOUR Place In The Coop

If you have not yet secured a spot in the coop, click here and grab it now – because there are only twenty places available in the coop and once they have gone, there will probably be a long waiting list…

DH