Best Internet Marketing Strategies

Since June 2011 it has become possible to add a rel=author tag to your content so that you will be credited with the authorship of your articles on Google searches and Google Plus.

The idea is that it will reward unique content writers by crediting them as the authors, which in turn is expected to raise their profile as leaders in their various niche markets.

As an author, your Google profile photo will be shown in the results alongside your name, so this development should also be good for personal branding purposes.

Google searches will now show your Google+ photo, your name or pen-name, as well as:

• How many people have circled you on G+
• The opportunity by the searcher to add the author to their G+ circles,
• The number of G+ comments on this article,
• The link to where this appears on G+ so the searcher can participate in the conversation!

The Importance of Branding

With the emergence of Google Plus and now the rel=author tag, it has become increasingly important for Internet marketers to brand themselves and raise their media profiles. Staking claim to your content is very important, and it’s going to be part of search results, like it or not. No more sticking to dull website articles – your interaction with others online will show up for all to see!

Do it right and you will be able to gain a dominate position on SERPs. One way to do that would be to post high quality articles on various social media sites and have them all pointing back to your website, which should also be full of high-quality content.

How To Claim Authorship Of Your Articles on Google Plus

Claiming authorship for your articles is very simple four step process.

1. Get the G+ Profile Button/
2. Enter your Google Plus URL.
3. Choose a button.
4. Paste the HTML code into your article post.

Do not alter the Google button. They’re very strict about making sure you leave their icon alone, and why risk getting booted from the system if and when they catch you changing colors, or messing with their icon?

Are you still too intimidated to participate in social networks because you like your privacy or feel you don’t have anything worthwhile to share? It is self-defeating in today’s world to try and run a successful business from a perspective of anonymity and privacy.

If you want to develop a strong brand you need to harness the power of social networking. Let people know who you are, what you think about things and how you respond to and interact with others in your market niche. That will be much more fruitful than publishing articles that are stale, bland and anonymous.

David Hurley