Who Else Needs More Traffic & More Leads?
How To Promote Your Business With These Key Manual Traffic Exchange Secrets
Not only do manual traffic exchanges offer a quick and easy way for you to get visitors to you web pages, they are also an effective way for you to build your list.
List building is one of the key “manual traffic exchange secrets” that you will need to master if you want to profit from this low cost marketing method.
Note: A “manual traffic exchange” is one where you need to click a button to earn a credit and move to a new page, as opposed to “auto traffic exchanges” where the pages change automatically – removing the need for you even to look at the sites.
Manual traffic exchanges require some degree of surfer interaction, which means it is more likely that people will notice the pages you are promoting! Generally speaking, manual traffic exchanges are much better value than auto traffic exchanges for precisely that reason.
Use Manual Traffic Exchanges To Build Your List
Actually, the main reason to work with traffic exchanges is to build your list more than to bring traffic to your website.
I am not saying that you should never post your main web pages on the exchanges, and I’ll talk about why you might want to do that a bit later.
But, if you think you will be able to make sales from your website simply by posting your sales pages on a few traffic exchanges, you will be disappointed.
Ask yourself this question:
Why do people surf traffic exchanges?
People don’t surf TEs to read other people’s web pages or buy products, but to earn credits so they can get their own pages seen on the traffic exchange. Most traffic exchange surfers click away from the page they are viewing just as soon as the timer counts down and they’ve earned their credit.
Use Splash Pages
Also, a lot of people use browser tabs to surf multiple traffic exchanges at the same time, which means that they won’t look at your page for more than a couple of seconds before hitting the next tab in their browser so that they can earn a quick credit on a completely different traffic exchange.
That’s why a simple “splash page” will work much better for you than a text-heavy sales page on traffic exchanges.
Ideally the message on your squeeze page should be targeted directly at the needs of your audience. On traffic exchanges, that means you should make sure your splash pages give traffic exchange surfers something they are likely to want.
Usually, traffic exchange surfers are looking for ways to get as much traffic to their website as possible for little or no expense. Think about how you can appeal to that need when make your pitch on your splash page.
One recommended traffic exchange tactic is to add your name and a photo (or a short video) to your splash pages. This is called personal branding and it is a way of squeezing extra value from your splash page.
It is unusual for traffic exchange surfers to respond to a splash page the first few times they see it, but if they see your name and your face again and again, they will become familiar with you and your message, which is just what you want to happen as it makes it more likely that they will eventually opt in to your offer further down the line when they see your page again.
Promote Yourself On Multiple Traffic Exchanges
This is another key to traffic exchange success. Very often people do not respond to an offer when they see it on one traffic exchange, but if they see it again on another exchange they often do opt in, so your campaigns will be much more effective if you get your splash pages on the top five traffic exchanges.
So, to recap,
- Focus on where your audience is coming from.
- Adapt to the short exposure time by using splash pages, not sales pages.
- Use TEs for personal branding by adding your name and photo to your splash pages.
- Promote your splash pages on several traffic exchanges for maximum impact.
Further reading: How To Avoid The Pitfalls Of Manual Traffic Exchanges
Lesson 10: Safelists