Today’s article is brought to you by guest blogger James Kupe.
If you use email marketing to promote your products and services, one of your most important goals should be to get as many people to open your emails as possible. That’s why the subject line of your message is so important.
The fact is if your readers don’t like your subject line, they’re not going to open your message. And that means they’re not going to click through to your offer, and they’re not going to buy from you.
Your subject line is the most critical part of your email message.
It’s what people check when deciding whether to open your message or not. Using a subject line which promises your reader a benefit or a desirable result is the secret weapon good copywriters use every day to sell more stuff. And if curiosity and controversy are added into the mix, that’s going to increase your open rate even more.
As an example, your subject line might be, “Is this the best book ever written?”, which arouses curiosity as the reader wonders which book you are talking about and may want to open your message to find out.
In the main body of the email you could talk about a book that’s related to your market niche. Make a connection between the content of the book you are discussing and the product or service you are promoting.
Respect The Law, And Your Readers
Do not try any unethical tricks such as using a subject line that is unrelated to the content of your message. Not only would you be breaking the CAN-SPAM laws, you will also be alienating your readers if you pull that kind of trick on them.
Add Drama, Arouse Curiosity, Promise A Benefit
Instead, look for a way to add drama, arouse curiosity, or promise a result or benefit in your subject line, and then tie that into your message content so it all makes sense, you are going to get people to open your message.
Split Test Your Headlines
Another great idea is to split test your broadcast email messages by using two different subject lines. You want to find out which one converts the best, and then resend the same message with the winning subject line to the people who didn’t click on the previous message.
Spy On Your Competitors
Another great idea is to spy on the top businesses in your market. Create a Gmail account specifically for this purpose, and then opt in to as many competitors lists as you can find. Make a note of the subject lines they use, especially if they use them more than once, and think about how they persuade people to open their emails – note especially those email headlines that make you want to open the email and read the message.
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