It’s been a busy time here at GTN over the last few weeks and I must admit I sometimes struggle to keep you up-to-date with developments, and with David’s Den…
So, here’s episode six…
I’ve been busy, busy, with lots of ideas and several projects underway… and some days, like last Sunday, I seem to be able to chew my way through a ton of jobs but on other days… well, I do love to indulge in a “post prandial snooze” and watching a DVD while reclining on the carpet… after all, what’s the point in running your own business if you can’t goof off when you choose to…?
This week I’ve been whiling away the early-mid afternoons watching the Andrew Davies’ adaptation of George Eliot’s Middlemarch (which is also my current bedtime reading) for the BBC…
I must admit I could easily be persuaded to spend a lot more time watching anything with Trevyn McDowell in it if is she is always as lovely as when she plays Rosamond Vincy.
… And if she’d care to step out of the TV screen into my living room, I might be less inclined to indulge in my post prandial snooze after all!
Canadian Cool Cat #1: Jason Fonceca
… And if you’re going to turn around and ask me if I’m not too old for that sorta thing, I’ll to turn you over to my online buddy, Jason “J-Ryze” Fonceca to give you a good virtual talking to…
Click the banner to read Jason’s article, You’re Your Own Fountain Of Youth (Stop Bitching):
Canadian Cool Cat #2, Drizzy Drake…
In a short video on Hip-Hop Success Wisdom Jason used some lyrics from Drake’s latest album, Take Care (November 2011) to illustrate his points.
Drake sings: “Never thoughts of suicide, I’m so alive…”
- Jason comments: Could the world use more people focused on feeling alive?
Drake sings: “But I still treat it like do or die.”
- Jason comments: Treating things as if they were life or death situations and he has to deliver or die: this is the attitude of champions.
Drake sings: “Even though dying isn’t in the plans, But neither was making it and here I am.”
- Jason comments: Could the world use more people at peace with the possibility of death?
I’ve posted Jason’s YouTube video below. You can also read more on this topic on Jason’s website at:
I got what Jason was saying about about rappers, affirmations and achievement, but when I listened to Drake’s Take Care I was surprised right from the start of the first track at the melodic, honest, reflective quality that is woven through much of the more dynamic and explicit rapping that I’d been anticipating.
Here’s Drizzy Drake mixing the melodic and dynamic in the eponymous track from the album Take Care, in collaboration with (ooh-aah) Rihanna:
Canadian Cool Cat #3, Danny Iny…
Jason mentioned having gone to Montreal to collaborate on a book with Danny Iny and the name “rang a bell” so I checked him out and downloaded his free ebook, Naked Marketing which asks a question that could’ve come from Drizzy Drake:
Who do you want to see naked?
The names “Rosamond Vincy” and “Rohanna” spring to mind…
So what’s the connection with marketing?
Danny cleverly creates interest and engagement in his ebook by asking you to imagine who you’d like to see naked, and then pointing out that you imagine a specific person, or at least a specific TYPE of person and that you should do the same when you are identifying your target market.
Get Nakedly Specific – Take Ezine Advertising For Example…
Too many people make the mistake of running broad-based advertising campaigns that lack the specificity needed to succeed.
It’s an easy mistake to make.
For example, if you have a choice of running an ad for your product in an ezine with a readership of 500,000 or an ezine of 50,000 you might be tempted to go for the one with the bigger circulation ezine, especially as the cost-per-mail will be significantly lower…
But, that would almost certainly be a mistake, because large circulation ezines are broad-based in their appeal and what you need is a much more tightly defined list of subscribers who closely match your own customer profile, which is why a smaller circulation ezine with a more narrower subscriber base is what you should be looking for.
Here is Danny Iny talking about naked marketing…
Imagine the most attractive person in the world.
What do they look like?
Are they tall and lanky with big brown eyes and a strong chin? Tiny and curvy with long golden hair and a button nose? Are you picturing something else altogether?
Are you likely to picture the exact same person as anyone else?
Not even a little.
Everyone has a “type” that they find attractive – a combination of hundreds of different traits and features.
This is great, because it means that there is someone for everyone. And when you find them, you can’t wait to see them in their birthday suits.
Just as we each have our unique personal tastes in romantic partners, we also each have a specific type of customer that is an especially good fit for our business. It will never be everyone, though, and that’s a good thing.
Getting naked in your marketing isn’t about showing your goods off to the entire world – it’s about finding the ONE person who will appreciate them the most.
Excerpt from: http://www.NakedMarketingManifesto.com
If you don’t know WHO your specific customer is, or how to identify that customer, I recommend that you download a free copy of Danny’s ebook.
Serving The Needs Of Your Specific Cool Cats…
I don’t have any evidence of escaping from my den to report about in this edition of David’s Den, but then, we have been going through the rainy season here in Japan.
Instead, I can show you how I have been serving a very specific cool cat of a client mine close to home, and without any profit in it for me, unless you count the occasional dead bird outside the window as a form of barter…
A mother cat brought her litter of four kittens to our back deck the other day and we have been keeping the family supplied with milk.
The mother cat is either the daughter or granddaugher of the first stray cat to seek shelter on our balcony for herself and her kittens a few years ago now.
Once the first deal has been made to the customer’s satisfaction, you have a very good chance of getting further business from the customer…
And the relationship may continue through several generations…!
I posted a report about the cats on my personal blog, DavidPatrickHurley.com
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