Internet Marketing Business Strategies

For a lot of online marketers, the website FAQ page seems to be more of an afterthought than anything else. The truth is that you can utilize website FAQs to boost conversions in a variety of ways.

The entire reason you have a FAQ page is because your customers will often have questions that need to be answered before they make a purchase. Therefore, website FAQs will not only save you time on customer support, they will also boost your sales.

Here are 3 simple ways that your website FAQ page can help you generate more income.

1. Website FAQs = Links

The point of your FAQ page is to answer questions; but that doesn’t mean that you shouldn’t include relevant links when possible. These links can be to a variety of places and can help you convert sales in a number of ways.

The first thing that you should do is set up links to different product pages whenever possible. This could be to the primary sales page or to individual product pages. A great way to do this is by having a link that takes potential customers directly to your security and guarantee badges that are on your sales page. Just make sure that those badges are near the checkout button.

You should also have a few links from website FAQs to relevant content on your site or blog. This can provide SEO benefits.

You can also link to your pre-sales funnel, particularly your opt-in page for the mailing list. This allows you to gather contact information while building trust and credibility at the same time.

2. A FAQ Page Reduces Friction

Another way that your FAQ page can boost sales is by reducing friction. If you are forcing potential customers to bombard you and your support staff with questions then you are creating an additional hurdle that they have to jump before making the purchase. However, if they are on your FAQ page, then they are primed to make a purchase.

The key is to ensure that you post answers to all of the common questions that potential customers will ask. That way they don’t have to send you an email, but rather follow on your well-placed links directly to the sales page.

3. Use Website FAQs as Promotion Tools

Finally, you need to take a closer look at the way you are phrasing each answer. While you do want to provide short, clear answers, you should also be subtly and softly promoting your products.

Treat every question like an objection to your product. Within your answer, you need to be explaining the benefits that the customer will get when making a purchase. This is your chance to provide that extra push at very end of the sales process.

Remember, it’s as much about how you say things as what you are actually saying. You want to avoid being blatantly salesy, but that doesn’t mean that you should overlook an opportunity to point out the many wonder benefits of the products or services you are offering.

Every page of your website should serve as a product enhancement and your FAQ page is no different. It is important that you take as much time on it as you would your sales page – if not more. The website FAQ page is often the customers last stop before they actually decide whether or not to make a purchase, so use it to your advantage.

David Hurley