SFI AFFILIATE TEAM-BUILDING ON STEROIDS!
13th May 2012- I've promised to give away 15 affiliates to 3 members of my team in June.
- I've given away 4 affiliates to 4 member of my team so far in May.
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Selling
Internet Marketing Pricing: 4 Reasons Why You Should State Prices on Your Website
When it comes to Internet marketing pricing policy, a lot of online entrepreneurs avoid talking about how much their products or services actually cost. This is a mistake. Here’s a closer look at 4 reasons why you should state your prices directly on your website, regardless of what you’re offering.
1. It Pre-Qualifies Your Customers
The most obvious reason why Intenet marketers should include prices directly on their websites is that it helps pre-qualify prospects.
By simply stating your prices on your website you can immediately weed out false-leads, i.e. prospects who would never purchase your product anyway.
Plus, by filtering out unqualified prospects you can save a lot of time and resources that could be better spent elsewhere.
2. It Gives You an Edge
When you are honest about prices you immediately gain credibility over competing websites that avoid the topic. Since most people use the Internet to gain information before they buy, there’s no reason not to simply provide that information for them as part of your service.
If a potential customer is looking at your site and your competitor’s website, but only your site has the prices available then it reflects well on you as it looks as if your competition has something to hide.
Thus, in Internet marketing, pricing policy is not just about offering the best quality for the lowest price, it is also about stating the price honestly and openly.
Remember, people who use the Internet to research and purchase products are looking for websites that are open, honest, and transparent.
3. It Can Give You an Edge in the Search Engines
One benefit that is largely overlooked by most business websites is the tremendous advantage that an open Internet marketing pricing policy can yield. Topics relating to pricing are among the most common search phrases that are used by potential customers. If your website never talks about price, then you’ll never rank for those types of searches.
As an added bonus, by doing even a small amount of keyword researching based around cost and pricing you are likely find a lot of keywords that have very little competition. While one price-related keyword may not bring in a lot of traffic, ranking for a range of these keywords with very little effort, will bring you a substantial increase in page views, visitors, leads, and inevitably, sales.
4. You’re Going to Have To Tell Them Eventually
If for no other reason, you should include an open attitude to prices as part your Internet marketing strategy because you’re going to have to tell your customers eventually. It’s not like you can hide this information until after they make a purchase.
Ironically, this is also one of the biggest reasons why most companies won’t post prices on their websites. For many businesses, especially service-based businesses, involved with Internet marketing, pricing is something they don’t want to discuss on their websites because they actually have a range of prices for their services. But, even if you don’t include a hard price, you can still offer an approximate price range and explain that it depends on the service package the customer opts for.
So you still have the ability to meet the customer’s expectations while still giving yourself the leeway you need when determining what your Internet marketing pricing policy will be.
David Hurley
Is It A Good Idea To Pay Potential Online Customers?
There are a lot of different “free” methods that you can use to generate a long line of potential online customers, so is it really worth paying to turn potential customers into actual customers?
The short answer is… “Maybe.” lol
It really all depends on your specific situation and how well you understand the numbers behind your products and your business. Here is a quick look at the why and how of deciding when purchasing potential customers can benefit your online business.
1. Offer An Incentive To Buy…
In order to get those first few people in the door, it can be a good idea to give them an incentive to say yes. This is especially helpful if you are looking for testimonials and reviews to add to your sales page. The more established your brand and identity is, the less likely this will be something that you need to do.
In order to do this successfully, you need to forget about the bottom line for a moment. Your first handful of sales isn’t going to make or break your entire product launch. The goal is to start getting people in the door. This is particularly useful if you can hand-pick who is buying the products. Ideally, you will get people who are willing to vouch for the product later. This will give you the maximum potential return for your investment.
2. You’ll Make Money on the Back-End
The reason why a lot of people start out with an inexpensive product at the very beginning of their sales funnel is because most people don’t want to purchase a high ticket item from someone they don’t know right away. By offering a lower ticket item at the beginning, you can build some trust with them. By eating some of the up-front costs, you can generate higher profits over the lifetime of the customer.
In order to do this successfully, you need to fully understand what the lifetime value of your average customer is. This is where most people make the biggest mistakes. If you have no idea how much you will make off an average customer, how do you know whether or not you can afford to pay them up-front to become customers.
To determine the lifetime value of your customer successfully, keeping track of customer purchases is essentially. Ideally, you will have previous experience on your side in order to come with a fairly accurate amount. If this is your very first product launch, then you may not want to eat the entire up-front costs in case your back end doesn’t convert like you expect it to.
In the end, it really depends on your situation and experience to determine whether or not you should be paying potential customers to make a purchase. If you have a well-established sales funnel, then as long your costs don’t exceed your average customer value, there shouldn’t be a problem.
David Hurley
Free Report: Discover The Top 25 Secrets The Pros Use To Get Tons of FREE, Targeted Website Traffic
4 Ways To Improve Your Sales Funnel
Setting up an efficient sales funnel is one of the keys to successful Internet marketing. Have you ever spent a lot of time creating an eye-catching website and and worked hard to build traffic only to discover that your sales funnel converts very few visitors to customers?
If the answer is “Yes,” you are not the only one.
Fortunately, there are a number of things that you can do to improve your sales funnel in a very short amount of time.
Here are 4 simple ways that you can improve your entire conversion funnel in record time.
1. Create a Visual
The best thing that you can do is utilize visualization tools to really understand what is happening within your funnel. Most people turn to tools like Google Analytics for this, but any data tracking tool can suffice.
The key is to know what your customers are doing at every step of the conversion process. This will let you know exactly where you are losing them.
Maybe all of your traffic is leaving once they land on your sales page or maybe they are abandoning the shopping cart. Who knows? Simply by knowing where your customers are dropping out, you are already halfway done fixing the problem.
The biggest issue that most people have is that they fix things that aren’t broke. You may have a great conversion rate on your up-sells but if no one is purchasing the main product, then it won’t matter.
2. Bring People Back to Your Sales Funnel
Another simple way to improve your conversion funnel is to make sure that you have a strategy to bring people back.
Most people are not going to make a purchase the moment they are introduced to a product. This means that you need to not only have a sales funnel, but also a lead nurturing funnel.
The idea behind this is that your sales funnel focuses only on making the sale. The lead nurturing funnel will warm up those people who didn’t make a sale and then re-insert them into the sales funnel.
Warm traffic will always convert better than cold traffic so you have a better chance of generating more sales the second time around.
3. Get Rid of Unnecessary Friction
Another way to boost the effectiveness of your sales funnel is to get rid of any unnecessary friction. Any action that you force someone to take before the purchase is completed adds “friction”.
There are certain types of friction that everyone expects. For example, you are going to ask for their name and credit card information (possibly PayPal if that’s what you use). Without this information, they can’t make a purchase, so they don’t have a problem providing it. At the same time, if you try to collect this information too early on in the sales process, they will be reluctant to share it with you.
Try to minimize the steps needed to complete the sale and you will instantly see an increase in your sale funnel conversion rate.
As an added bonus, when someone makes a purchase, you will get all the information you need including their name and address, so don’t frighten them away by asking for this information too early in the sales process.
4. Double Check Error Logs
This seems obvious, but is might surprise you how many people lose sales because of a simple technical issue. It doesn’t take much effort to double check your shopping cart integration, payment processor, and even your page load speed.
If you do these four things you should see a big improvement in your sales funnel conversions.
David Hurley
Discover The Secrets The Pros Use To Get Tons of FREE Website Traffic
3 Simple Concepts That Will Encourage Repeat Customers
One of the hardest lessons for most home based business owners to learn is the real value of repeat customers. This is an interesting problem because if you ask internet marketers whether or not they would like more repeat customers, they would all say “yes”.
At the same time, very few people have taken the necessary steps to make this a reality.
Yet, as a general rule, it is much easier to create a repeat customer than it is to recruit a new one. Unfortunately, almost every business owner is so wrapped up generating new customers that they forget to take care of their previous ones.
Here are 3 simple concepts that you can use to boost your repeat sales with very little effort.
1. Repeat Business Is Important
This concept is fairly obvious, but it needs to be said: Repeat business is important! But it is one thing to say that you understand and another thing to actually do something about it.
With this in mind, here are a couple more incentives to implement a strategy to boost your repeat business.
- First, marketing to someone that has already made a purchase from you is much less expensive than cultivating and converting new leads.
- Second, this is your only chance to deal exclusively with proven buyers. Who wouldn’t want to sell a product to a group of people who have already purchased a similar one?
2. Create Digital Contact
A majority of technology today is driven by the internet in one way or another. If you are solely working online, then creating some type of digital contact is what you are already doing.
However, the key is to follow-up digitally. It is amazing how easy it is to build trust with your previous customers by sending a simple thank you note a few days after they make a purchase.
Another great idea is to send them a “check up” email. These emails are the equivalent of you giving them a call just to make sure that they are happy with their purchase. Building trust is a fundamental tenant of generating repeat sales and checking in with your customers a few days after their purchase is the absolute best way to do this.
3. Alternative Contact
Assuming you made the sale online or have been primarily communicating online, the next step is find an alternative way to contact your customers. If your customers know you from chats of Facebook or from your email newsletter, then contacting them through an alternative method can be a great way to really stand out.
A lot of these techniques are very traditional but are overlooked by most people because they don’t want to be “old school”. Send a follow-up postcard, birthday card, a free sample, a one-time discount certificate, or anything else that isn’t digital. Just because it is old school, doesn’t mean that it won’t work.
Keep in mind that you can use your alternative contact method to either follow-up with them or to direct sell to them. Just make sure that you are contacting your customers for a reason.
Building and maintaining repeat sales is something that requires focus. Although the process doesn’t require very much time or effort, creating a plan is vital. Once someone has already made a purchase from you, they trust you. In order to get them to trust you even more, you must contact them after the sale both digitally and using some other direct contact method if you want to turn once-only customers into repeat customers.
Flipping Domain Names: Profit From The Domain Flipping Marketplace
If you research a little bit, you will find that domains like Bing.com and Business.com were on the market and sold for millions of dollars. This just shows that domain name flipping is real and has plenty of potential for making large profits. But to succeed, you must start low, aim high, be willing to assume risk and experiment. Here's how you can Profit From The Domain Flipping Marketplace.
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