Who Else Needs More Traffic & More Leads?
By Kathy Jenkins
Most Internet marketers don’t realize the benefits of using RSS feeds as a form of promotion. Using RSS feeds can be a great way for you to get more advertising and marketing for your websites and so increasing your income. In this article I will explain how and why you should be using RSS feeds and some of the benefits that are associated with using those feeds.
Make sure that people who visit your blog are able to subscribe to your feed because it is a lot easier to get individuals to sign up for your feed than to sign up to your email list. The reason is because you can subscribe to an RSS feed with a click of a button. It is not necessary to give out your email address.
An RSS feed allows you to syndicate your content as soon as it is added to your website. The benefit of this is that you can automatically get individuals to come back to your site to look into the new content. You should realize that the more times you get someone back to your site the better chance you have of getting these individuals to buy your product.
Of course you will also have the option of using the feed to promote your product directly to your subscribers. The way this is done is by simply adding content to your site promoting your product. This will also automatically syndicate your sales letter in to your feed. However, make sure your content is also useful and informative otherwise you will lose most of your RSS feed subscribers as quickly as you gain them.
Another benefit of having people subscribe to your RSS feed is that they will always get the emails telling them about new content. If you were to just have an email list you must have realized that some of your emails won’t get delivered as it is flagged as spam. However, when people subscribe to your feed they will receive the emails from the RSS syndication service every time.
Maintaining your RSS feed is not an issue as nothing needs to be done to keep it maintained. Once the RSS feed is set up on your website you will find that you never have to worry about it again. When you add content to your site the RSS feed is automatically updated with the new content and you don’t have to do anything.
One more benefit of using RSS feeds is that you can build backlinks to your site simply by submitting your feed to RSS aggregator sites. The feed is automatically updated every time you post new content and a new link will be pointing from the aggregators to your new page.
You can find other ways that RSS feeds can help your online business, but we have just covered a few of them here. So if you are not yet using RSS feeds this would be a good time to start. The best free service is Feedburner, which is now owned by Google.