SFI AFFILIATE TEAM-BUILDING ON STEROIDS!
13th May 2012- I've promised to give away 15 affiliates to 3 members of my team in June.
- I've given away 4 affiliates to 4 member of my team so far in May.
- I've gave away 60 affiliates to 12 members of my team in April.
- I gave away 101 affiliates in December 2011. (A Record!)
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PPC
The 5 Most Common PPC Mistakes and How to Avoid Them
Fortunately, in order to succeed with this type of advertising you don't need to be a master of your craft, in many cases being competent is more than enough to find success, especially if you are operating in a relatively uncompetitive local market.
Here's a quick look at the 5 most common PPC mistakes and how you can easily avoid them.
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Affiliate Marketing Using Pay Per Click Advertising – A Primer
What does Pay Per Click advertising look like?
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How To Improve Your AdWords Quality Score
This article looks at how you can improve the Adwords Quality Score of your Google Adwords account so that you get the most out of your investment.
What is Your Quality Score?
First of all, you need to see which of your ads have been rated well and which ones haven’t, which you can do by verifying your Quality Score. This will let you know exactly what you are doing wrong and what to do about it.
It takes only a moment to check your Quality Score, and it’s easy to understand – no rocket science there. You need to see what the minimum bid is as well because the less you have to pay for it, the better it is for your campaign.
It’s clear that you would want all your keywords to get the go ahead in terms of Quality Score, making it highly important. You don’t want a low CTR because it means that you have low Quality Score. The performance of your ads needs to be checked all the time because the Score changes all the time.
Try Different Match Type Variations
Testing and experimenting with different variables, such as “Match Type” is the best way to improve your AdWords Quality Score. Sometimes, for example, you might find that broad match doesn’t give you such a good CTR as if you were using exact or phrase match. It all depends on the types of ads you are writing, the niche you are in and so on. You will see quite a shift in your Quality Score when you are concentrating on implementing new things to improve your campaign. AdWords campaigns can be incredibly unpredictable, and that is why it is essential to experiment if you want things to go in your favor.
Build a Decent History
You need to improve your Quality Score consistently if you want to get the best possible results from your AdWords campaigns. Calculating your Quality Score requires Google to analyze the historical data in your AdWords account.
So, you need to make sure that your account looks good and has a nice history.
Compared to someone with a new account or one that has a problematic history, you will have many more benefits.
This simply proves that it pays to be patient when it comes to AdWords. You should pay close attention to your Adwords Quality Score, as this has a lot to do with how effective and profitable your campaigns will be.
When creating your ads, you should learn to think like Google, which is always focused on pleasing the end user – who is also your potential customer. It’s really not that hard to raise your Adwords Quality Score – just pay close attention to the above guidelines and keep monitoring and testing your ads.
For more tips on improving Adwords quality score check out this Keyword Elite review. There are lots of interesting strategies in there!
How To Succeed With A Yahoo! PPC Campaign
PPC is generally a great way to generate targeted, organic traffic for your website and a Yahoo! PPC campaign is a great channel to use, especially since it is not as popular as Google AdWords, meaning there is much less competition. In this article we will look at methods on how you can take advantage of Yahoo! PPC to get the best possible results.
Place Your Keywords In Your Yahoo PPC Campaign Ad Text
Following a basic PPC marketing principle, you should place your keywords in the text of your ad to allow Yahoo! to promote your ad to searchers when they’re searching using your targeted keywords.
In order to keep your ad relevant, you have to use the most relevant keywords in your ad, which will help you garner more exposure.
In this manner, your ad will also stand out because the search keywords are shown in bold text when somebody sees your ad.
Plurality
Paying money for effective keywords is the secret to ensuring the success of your Yahoo! PPC campaign.
There are many small tactics that can make a big difference to the results you derive from your campaign, and one of them is the ‘Plural Tactic’.
Don’t limit yourself to only the single form of your keywords in your campaign list as plurals can be just as effective. The goal is to generate a larger keyword inventory based on plurals that you can bid on since they will have a lower cost per click due to the low number of advertisers bidding on them. This approach, and other similar ones, will lead to a better bottom line since your costs will go down while the results of your Yahoo! PPC campaign will improve.
Shun Bidding Combats
It is important to note that you’re Yahoo! Search Network advertisement is not a joke, so you should use it discerningly.
Desist from being emotional and participating into a bidding combat over an issue involving some high volume keywords; you’re only using your time incorrectly. It’s wiser to bid on specific keywords with lower search volume.
This is the basis of succeeding with Yahoo! PPC because ultimately what matters is traffic. Getting into bidding contest over some keywords that are not specific is not worth your time because the traffic isn’t going to be gained. So, if you come to think of it, you’ll be paying more for using a set of keywords that won’t deliver any desired results. Be a smart PPC advertiser and bring out the true potential of your ads by bidding for the right keywords.
If you’re aiming for a flourishing Yahoo! PPC campaign, aim on the minutest areas that need improvement and don’t forget to upgrade the quality of your ads. Remember, pay per click advertising is all about results – if you are able to achieve favorable results with a good ROI then you’ve got every reason to celebrate.
For more free tips about Yahoo! Pay Per Click and lots of other Internet marketing tips, check out this Domain Buying Black Belt site. There are lots of tips and tricks in there that will make you a better marketer!
How To Make Google Adwords Work For You
If you know how to make Google Adwords work for you you will be able to make a good living on the Internet no matter what. So if you’re planning to get into AdWords to get traffic to your own site, then this article is for you.
The types of keywords you select will play a vital role in the success or failure of your AdWords campaign. Don’t make the error of targeting broad keywords that are so tempting due to the large amount of traffic they can offer.
For what reason?
Simply because your conversion level will suffer when you use broad keywords. Even though broad keyword terms attract a lot of traffic, you will end up paying much more per click without any favorable returns.
A wiser approach is to choose more specific keywords and “longtail keywords” that attract lower traffic volumes that is both cheaper AND much more highly targeted and can therefore help you generate a higher click-through rate and also clicks that lead to conversions.
Every click your campaign generates means money out of your bank account, so make every click count. That means you have to make sure that you are only employing keywords that are relevant and specific to your campaign. I cannot emphasize this point enough as it is the clincher, especially for marketers on a shoestring budget.
The golden rule: only pick highly targeted keywords that you can afford to pay for.
You need to create and test out different ad groups for each keyword to optimize your campaigns to the fullest. It is essential that you only focus on a single keyword phrase for each ad. Setting up different ad groups for various individual keywords can be accomplished with relative ease. It takes most of the guess work out of ranking your ads and basically streamlines the entire task.
Even if your keywords have a minor difference, they should be separated by ad groups to make sure they exactly match the text of the ad.
There are people that make spelling mistakes when typing a term in the search box. You should take advantage of these mistakes and bid on the terms that have been spelled incorrectly because no one else will be interested. If you want to get cheap clicks for your campaign, then you need to make sure you are using keywords that have been spelled wrongly because they tend to come with a lot of traffic.
However, be sure that they keywords you’re using through this method are relevant and targeted.
Acknowledging and moving past your fear of loss and failure is the only way you will ever truly succeed with Google AdWords. Taking calculated risks is impossible if you are frozen by your fear of loss and failure.
You shouldn’t put all your money on the line, especially on a gamble, because PPC is always a calculated risk. You will be highly successful, though, if your AdWords ads have a good foundation and you spend time tweaking, testing and improving them.
For more info on using Adwords effectively check out this article on Gmail Advertising. There are quite a few helful tips in there!
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