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13th May 2012- I've promised to give away 15 affiliates to 3 members of my team in June.
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Email Marketing
How To Get Results With Your Email Marketing Campaign
When you are setting up an email marketing campaign, there are many ways these days to get highly targeted niche traffic to your website or squeeze page. You could use Pay Per Click to get instant results from your advertising budget, plus YouTube, Facebook, LinkedIn and several Internet marketing forums for your zero cost marketing campaigns.
Getting targeted traffic is one thing, converting it is another. No email marketing campaign is complete without both those factors – traffic and conversion – operating at optimum levels.
When we talk about “conversion” we usually mean “persuading our website visitors to join our email mailing list.”
Building a list of carefully targeted subscribers is a highly-profitable Internet marketing strategy. So, why then is it so darn difficult to make it work for your company?
For a start, you need to set up the right email marketing platform – one that will allow you to test and measure everything you send, as well as train you how to write correctly for an easy read and which emails are getting read and responded to.
Most email marketing programs do some kind of testing of open rates, read rates etc, but not many allow “Split-Testing” of your messages and opt-in boxes, and this is CRITICAL as this is how you’ll keep your targeted prospects who visit your website in the first place.
The best email marketing platforms also offer forums, videos, walkthroughs, white papers and case studies to help you succeed.
The tricky part with your emails to prospects is to NEVER SELL your products or services directly, as people hate this approach and will unsubscribe from your list. The best approach I’ve seen is to use a multi-tiered approach, and offer something valuable for free and then gain their trust, show them some R.I.A. (Results In Advance), actually give them a step-by-step procedure that you know works and people would pay you for a consult for. Then once they’ve bought that, and come back for more and finally purchase something, then you’re email program will move them from the free list, to a paid list and so on up the ladder to your most expensive solution.
So if you own a business, online or off, you can implement these strategies by creating a very simple series of messages. Many companies begin with only 5 to 7 persuasively written emails, set on auto-pilot that will build trust, entice questions to be asked and lead to eventual sales without any form of sales pitch about the product or service whatsoever.
Remember that your email marketing campaign and niche marketing in general isn’t about a quick sale, it’s about long term trust and value, to get a life long client in the end.
Two Email Marketing Tips: How To (& Not To) Talk To Your Subscribers…
Looking back over the email I read this evening, two promotional emails stand out for OPPOSITE reasons...
Read the rest of this entry »
Product Review: List Wire Autoresponder Part 1
Back in 2007, when I was a newbie affiliate marketer, I understood that I needed to “build a list“, which meant that I needed an email autoresponder. So I subscribed to GetResponse because that was what my sponsor subscribed to and it gave me access to his preloaded email series…
Trouble was that for months on end my so-called “list” grew at a painfully slow rate and remained almost completely unresponsive. I sold hardly anything at all and yet, month after month, like a ZOMBIE, I paid my dues to GetResponse.
I’m not knocking GetResponse. It’s a fine service, and so, from what I hear, is Aweber. I expect TrafficWave is pretty good too. 
However, the real problem is that if you are a newbie on a shoestring budget, spending $15-$20 per month with nothing to show for it is no laughing matter in this economy…
Waking Up From My Zombie-Like Internet Marketing Sleep…
Eventually, I woke up from my ZOMBIE-LIKE INTERNET MARKETING SLEEP, cut my losses and closed my GetResponse account. I found a good alternative in RapidResponseBot, which, for a reasonable one-time payment, gave me a perfectly satisfactory, if rather basic, autoresponder service. Perfectly good enough to work with while building a business.
The Listwire Homepage. Check out the video if you are not sure about finding a reliable, good quality, 100% free autoresponder service...
Then, a few months back, I came across ListWire, a new, 100% free, professional autoresponder service set up by one of the biggest names in Internet marketing, Gary Ambrose. Gary has specialised in list building projects and has been at the forefront of the Internet marketing revolution since 1998. No surprise that one of his partners in several online business projects is Mike Filsaime.
I watched the video on the ListWire website and signed up immediately. I haven’t looked back since. It really is what it says it is, a free autoresponder that works as well as a subscription-based autoresponder; and no, you are NOT bombarded with advertising – in fact, apart from member’s testimonials, there is no advertising on the website at all.
So How Does ListWire Make Any Mula?
So where is the payback? How does Gary Ambrose make his money with ListWire?
Actually, the deal – or one of the deals that I am aware of – is this. When someone opts in to your list they are redirected to a Listwire page that tells them to confirm the link in their email and then to click a link on the webpage they are viewing. That link will then take them to your thank-you page. However, when new subscribers click the opt in confirmation link in the confirmation email, they are redirected to an OTO page for one of Mike Filsaime‘s programs.
I have no problem with that.
What Do You Want From Your Autoresponder Service?
However, to be frank about it, you must decide what you want:
1. Do you want to pay $15-$20 a month for an autoresponder service?
Or…
2. Do you want a 100% free autoresponder service that presents your subscribers with an ad at the beginning of their relationship with you?
For me, and I bet for most newbie internet marketers, the second choice is better.
For newbies, the fewer up-front expenses the better. Personally, I would rather receive an excellent service completely free, and “give something back” to the program owner in the form of an One Time Offer to my list. So what if 2% or 3% sign up for Listwire’s OTO promotion, they will still be on my list as well.
Giving Value To Your Affiliates
Sure, I’m probably missing out on those TrafficWave or Aweber affiliate commissions. But you know what? I feel better about offering my newbie affiliates a vital Internet marketing service that will save them cash and probably keep them in the game longer – possibly even long enough to learn how to make money on the Internet, and to do it, which would be great benefit for me as well.
In short, ListWire is an excellent 100% free autoresponder service that is helping to reshape the role of the autoresponder in email marketing.
I’ll talk more about the features and benefits, pros and cons, of ListWire in my next post.
David Hurley
How To Make Sure Your Email List Subscribers Will Not Un-Subscribe
By Kathy Jenkins
Most individuals have put a lot of effort into building an email list and the worst thing that can happen is when these individuals un-subscribe from your list.
One of the primary reasons why this happens is that your emails are not giving enough value to the subscribers. So here are a few things you ought to do to make sure that you keep your subscribers and generate more sales from them.
You have to provide your readers as well as subscribers something in every email that will not only make them want to open your emails but also have them looking forward to your next email. Although you can supply your subscribers with software and various free programs, the real key is to provide them information that can help them. This can be in the actual form of tips as well as suggestions to help them with whatever your list is about. Obviously you can also provide them with totally free guides as well as programs if you would like but it is not essential. You have to remember that giving your list useful information as well as programs will be a fantastic way to keep them as subscribers.
Now allow me to explain how you will probably end up generating sales from your email list. Whenever you send out emails that are of worth to your list, more individuals will end up opening your emails. Due to this, when you send an email to your list marketing a product, this email will also end up being opened by more individuals. And I am certain you recognize that the more emails that get opened the more sales you will end up producing from those emails. But one thing you shouldn’t do is to market a product in each and every email you send because individuals will realize that you are just trying to sell them something.
I am sure there are a lot of you that send emails out daily and this is something else you ought to stop doing. Believe it or not there are a lot of individuals who build a list and end up sending them multiple emails daily and this is the fastest way to get these individuals to un-subscribe. I don’t know about you but this is the last thing that I would want, my mail box being stuffed with sales letters. However you will find that individuals will continue to do this until they end up losing more subscribers everyday than they get to sign up for their list.
Try to limit the emails that you send to your list to about 2 or 3 on a weekly basis. This does not mean to promote a product in every email you send, in fact you should only be sending one marketing email once a week. The remainder of the emails you send should not have any advertising in them and they should just be good quality information. You will notice that this technique is how the successful email marketers do it and you will end up with more income because of it.
This will also end up being the best way for you to make sure that your subscribers stay subscribers. And when you keep your current subscribers and keep getting new subscribers you will find that your email list will keep growing.
Kathy Jenkins writes about email subscribers along with Mother of the Bride Speech. To know more about Wedding Speeches Mother of the Bride click here.
6 Things You Can Do To Grow Your Email List Immediately
If you are just starting to build your email list, then you may want to know a few things that you can do to immediately start seeing some results. Everyone starts at zero, but that doesn’t mean that you need to spend months getting started. There are a number of small changes that you can make to get very fast results. Keep in mind that when you are building a list, you not only want it to be large, but also responsive. Creating a responsive list is really where the money is at. Here are 6 very simple things that you can do to jump start your email list immediately.
1. Use The Facebook Button
One of the most overlooked techniques is to simply add a Facebook Like button to your Thank You page. Once someone signs up for your list, they will almost always click a Like button on whatever page has the bribe that you offered. The thing to keep in mind is that you can set it up so that the Like actually applies to the subscription page. That way, your opt-in page gets a lot more attention and thus more sign ups.
2. Add a Site Bar
There are two types of site bars that are very popular now. They are either at the very top or bottom of your page. Essentially they push the whole website down. The reason that these are so effective is that they break up your website from a visual perspective. They stand out without getting in your visitors way. There are a number of different options and they can all be customized to fit your needs.
3. Split Test Your Form Immediately
From the very beginning you need to best testing conversions. At the start, focus on your opt-in form. Sign up boxes can play a big role in what your opt-in rate will be. Plus, it is one of the easiest things to test. Many auto responders have a built-in split testing ability which makes the entire process super-easy. From there it is just a matter of choosing the best option.
4. Guest Post With a Purpose
When most people think about guest posting, they immediately think about increasing their website traffic. While this is fundamentally what happens, you need to plan a little farther ahead. In order to immediately boost your opt-in’s, follow this strategy. First, take a look at what freebie you are giving away. Next, write a guest post that provides the framework for what your freebie teaches. That way, when the guest post directs traffic to your site, the readers are already in the mindset for the freebie that you are offering. Not only does this make it look more appealing, but it also makes them want to take action.
5. Make Your Opt-In Form Stand Out
They say that the best ads blend into your websites design That may be true, but it definitely doesn’t apply to your opt-in form. If no one notices it, then how do you expect them to opt-in. Do something to make it stand out – especially on your home page.
6. Take Time to Create Your Welcome Message
It is really easy to feel like you have succeeded whenever someone signs up for your list, however you need to take it a step further in order to get a responsive list. A great way to do this is by asking your list to do something immediately after they sign up. This gets them used to reading your emails and then taking some sort of action.
David Hurley
This is what I use to split test my campaigns.
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