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Article Marketing
SEO Article Writing: 5 Tips For Writing Helpful Articles That Readers Love
I'm sure you've seen SEO articles that were anything but appealing. They were loaded with a certain phrase that was repeated very conspicuously throughout the article. The sentence phrasing was awkward and hard to understand. The article looked as if it had been written by a machine and not a real human being!
These are not the type of SEO articles that you wan to produce. You can do so much better than that!
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Article Marketing With Keyword Evaluation – 3 Success Steps
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Article Distribution: 4 Reasons Why You Should Use Article Directories
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How To Make An Article Resource Box That Works
So, what is an article resource box, and how do you create an article resource box that works?
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Article Marketing Strategies: Understanding Links and the Search Engines
Many people create article marketing strategies without realizing how article marketing works or what the ultimate purpose of it is.
The tendency is to think that an article is published on a particular article directory or website, that people find the article, read it, then click the link in the resource box, and that is how article marketing generates traffic to a website.
Actually, the traffic that you receive from any one article on any one directory is only a small token compared to the real benefit of article marketing–increased search engine traffic.
By getting a higher ranking in Google for your keyword terms, you can dramatically transform your website, your sales, and your business.
What’s the big deal about a high ranking in Google?
Research shows that the website that ranks #1 in Google receives about 8.5 as much traffic as the #5 site.
So, if your website is currently in the #5 slot and it is receiving 3,000 unique views a month, then if it were to rise to the #1 slot you would be getting around 25,500 unique views a month.
That’s a significant increase!
If your site is currently lower than the #5 spot, the difference would be even more staggering.
Do you see why any direct clicks from articles are almost incidental compared to the traffic that you could be getting from search engines?
Here’s an image to illustrate this concept: Would you rather buy a canteen full of water or a fresh water spring?
The first option is limited, just like direct clicks from your articles on article directories can be. The second option is limitless, just like search engine traffic.
Sure, clicks from articles can add up after a while, especially if you’ve been article marketing for long time, but it is still nothing compared to what you could have if your website ranked higher in Google for popular keyword terms in your niche.
It’s All About Web Pages, Rather Than Websites…
For any site to get ranked in Google, Google first has to determine what it is ‘about’. Actually though, what is being ranked is individual web pages, rather than entire websites. When you do a search in Google, you will get a list of results, and each result is a web page, rather than a website.
Yes, Google establishes a big picture of what your overall website is ‘about’, but they do so to determine where to rank each individual page from your site.
Web pages that are on websites with closely related content speak more loudly to Google than web pages that are on websites that are more general.
For example, assuming all other elements are equal, a web page about Poodles on a general site about animals will not rank as highly as a web page about Poodles on a site that is devoted to Poodles.
Generally speaking, the more a web page relates to the overall website, the more likely it will rank well.
Is this all making sense so far? I know that it can be a bit overwhelming to undertake understanding how search engines and links work, but we’ve kept things pretty simple here. Hopefully at least you’ve grasped that the benefits of article marketing are not all tied up in clicks you get from individual articles. There is so much more to be gained. Search engine traffic is where the money is!
Steve Shaw is a content syndication specialist. Do you own a blog? Need content? Join thousands of other blogs and get free high-quality, niche-focused, human-reviewed content from quality authors sent on auto-pilot – and it’s all 100% free! Get free blog articles now.
Submit Your Article Review
Article marketing has always been one of the most effective techniques for getting traffic and backlinks to your site. Unfortunately for Internet marketers, it can be very time consuming to submit articles to article directories all over the Internet.
That’s where article submission services come into play. An article submission service will publish your article printed on hundreds of sites across the Internet, saving you valuable time. “SubmitYourArticle.com” is one of the leading article submission services on the Internet and so I propose to have a close look at it in this article.
SubmitYourArticle.com offers features that help you get the most from the submission process; features such as trickle feeding articles so that they are not all published in one short period of time; unique article submission, which allows you to build variations into each article you submit; the ability to create a variety of pen names so that you can adopt different personas for different niches.
Multiple Pen Names
With regards to pen names, if you are in more than one niche you will probably want to market yourself as an expert in each niche you are operating in. But if you use the same name on every single article, for example a weight loss article, Internet marketing article and a green living article, individuals will see your name in all those niches and figure out that your just trying to make a quick buck.
On the other hand, if you make use of a different name to publish the articles under in each niche that you are in, you’ll be able to market yourself as being an expert in each and every niche. As I mentioned earlier, SubmitYourArticle.com allows you to create multiple pen names.
Unique Versions Of Each Article
This system also makes it possible to distribute unique versions of each article you publish. You can set up your article variations in your admin area, and this takes about twenty or thirty minutes to complete. But it is worth the extra effort because by submitting unique versions of your articles you will steer clear of Google’s duplicate content rule.
Another benefit of this approach is that your backlinks will have far more power with Google. When you take an article and just publish the same version of it in numerous article directories, Google sees that all your backlinks are coming from duplicate content and the strength of those links will be diminished. That is why publishing different articles across the directories is so important.
Drip Feed Your Articles
An additional feature that comes with this program is the option to drip feed your article submissions so they are not all hitting the Internet at once. If you use a basic article submission service it will probably submit your article to its database of article directories in one fell swoop, which Google will detect and treat with suspicion. Remember, Google loves fresh content that is carefully written and manually submitted, so you need to be able to persuade Google that that is what is happening when you publish your articles…
Conclusion
SubmitYourArticle.com is one of the best services online for article submissions simply because they offer all the features you require to market properly. And the more links you have coming from unique sites and that are included in unique content, the better the search engines will rank your website for your targeted keywords.
If you have found this Submit Your Article review helpful, click the link to find out more about Submit Your Article – if you are serious about building targeted traffic and branding your business, you’ll be pleased you did.
How To Do Keyword Research For Online Marketing With Articles
Understanding how to do proper keyword research is important for getting the very best results you possibly can when one is doing online marketing with articles.
You’re not sure how to go about it?
Not a problem! In this article I will show you a simple and completely free way to get started.
Keywords are phrases and words of notable significance that Google’s customers make use of when they’re searching for actual information on your personal topic. As a website operator, you must know which words your prospective customers are entering into MSN, Yahoo, Google, etc, so you can customize your content and your website to satisfy those searches.
First and foremost, you have to understand what you’re searching for:
1 – The Supply: This is the number of web pages that are competing for a specific keyword term.
2 – The Demand: The amount of people looking for this distinct keyword term.
Ideally, these specific keyphrases will enjoy a really high demand (lots of people searching for that term) with a relatively low supply (not that many web pages challenging for that term).
It might not always be this way —depending on how combative your actual niche is, you can end up with some main keyword phrases which in actual fact have very high competition with an extremely high potential traffic reward.
What you want to avoid, at all costs, is a term that has high competition and little reward.
First Step: Determine the Demand
Use Google’s very useful and free keyword research tool to find out the demand for particular words and phrases at https://adwords.google.com/select/KeywordToolExternal
Input your primary phrase–this is just a phrase related to your niche. For example, say your website is about the grooming of dogs, then you could start by typing the words ‘dog grooming’ into Google’s keyword tool.
The tools results will tell you a lot of connected keywords that you could also add to your list . You’ll be able to see just how many individual searches are undertaken each and every month for that particular key term–that is the demand.
Second Step: Determine the Supply
You must also use Google’s own search results data to establish how many other websites are competing for this term.
Go to Google and enter the keyword phrase that you are researching, putting the phrase in quotation marks (eg: “dog grooming”).
When the search has been done, you’ll be able to observe the number of results beneath the search box. the number expresses exactly how many web pages are challenging for that actual phrase.
Now, Compare the Supply with the Demand.
Is the demand relatively high? If so, you may consider this an excellent term to utilise as a main keyword.
If however, the demand is low, then it will be worth it to take on such tough competition for relatively little reward.
Your Marketing With Articles Assignment
The information that we’ve covered today is quite basic, so it’s ideal for beginners to get their feet wet with.
This week, carry out some basic keyword research using the above steps. See what can be acheived by using Google’s free tools. If you are a newcomer to keyword research, they will assist you in carrying out these straightforward searches. You will find it much easier to use keywords when marketing with articles.
Steve Shaw’s article submission service has helped thousands of business owners worldwide build traffic, leads and sales to their websites – grab his free report giving you a blueprint for attracting sustainable, dirt-cheap, long-term, targeted traffic to any website! Go now to http://www.submityourarticle.com/report and learn how to boost your traffic by up to 600%!
How To Brainstorm For Article Topics
A lot of less experienced writers feel it’s tough finding really good article topics for their e-marketing campaigns. If you have been struggling with ideas and would like some advice about how to brainstorm for interesting article topics, here are a few tips you can use straightaway.
Use Forums To Get To Know Your Niche
By developing a thorough knowledge of the niche market you are dealing with, you will be able to talk directly to your chosen audience and know exactly what they want.
One easy way to get this done is by joining the forums where your market hangs out. Forums and discussion boards are great places to find new article topics each and every day. There are lots of possibilities such as talking to people, making business-related friends, reading information and posting questions.
Read Blog Comments
There are ideas all around such as in the comments people leave on business blogs in your particular niche market. The reason why tapping into blog comments works is because it helps you understand the varied interests your target audience may have. Get into the habit of reading this kind of material and you will learn to spot ideas that are worth exploring.
eBay
If you have been to eBay you will have seen the way topics are organized. If you research eBay, you’ll find that they cover almost every imaginable niche, no matter how targeted it is. When it comes to researching potential articles, then eBay is one of the places to do it.
Amazon
Amazon
You can also check out the book reviews that other Amazon users post as these often contain valuable nuggets of information.
These are just a few things you can use to get new ideas for your article topics. Consistent action is part of the success equation with this approach as well as all others.
For more information on fresh article ideas check out this Micro Niche Finder review.
- Increase your sales by being StickyMaking something sticky in EBiz means that you make it memorable. Something people will remember and want to come back to. […]
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