If you want improve your website conversion rate you had better start to think a bit about what drives your visitors so that you can give people what they want in the way that they want it...

On the assumption that your website visitors are PEOPLE and that people are pretty much alike, here are a few general guidelines that website owners need to chew on:

1. People are not interested in you and your company, they are interested in themselves and their needs.
2. People scan web pages far more then they read them.
3. People are in a hurry.
   
4. People hate being sold to.
   
5. People buy on emotion and justify their purchase with "reason" after the event.

So what can you do to turn that knowledge to your advantage on your website?

Here are a few suggestions:

• Write a short sentences.

• Keep your paragraphs short.

• Keep it conversational.

• Use contractions (don't, won't, I'll, you'll etc).

• Write editorial-style content and product reviews rather than blatant sales patter.

• Use bulleted lists like this one.

• Use a powerful headline to arouse interest and curiosity in your readers.

• Place your keywords in bold to help your readers (and search engine spiders) read your stuff.

• Use subheadings to split up your copy into small chunks that are easy for people to scan.

• Use a large font.

• Use lots of white space.

• Put your opt-in form where it can be seen easily and offer your readers an urgent reason why they should fill it in, and a nice fat bribe for doing so.

David Hurley
Best Internet Marketing Strategies

Labels: website conversion rates

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Are you going crazy building web traffic to a site that has pathetic website conversion rates?

Or have you forgotten all about building web traffic because you are so focused on improving your website that you never have time to advertise it?

Plainly you need to strike a balance between the amount of time you take working on your web site to raise its conversion rate, and the amount of time you set aside for traffic building activities.

If you are starting a new business website, it is vital for your success that you research how to set up an internet site that you can expect to convert as many visitors into customers or subscribers as possible.

Here are a few of the common mistakes people make when setting up a marketing web site:

• Common mistake #1. Making your website look like a sales website. Remember, people don't like being sold to. They value useful information and that is what they want your website to give them.

• Common mistake #2. Adding too many banner ads. Most people have learned to ignore banner ads. It is much more effective to place just one ad per page and use it to backup editorial content. Don't expect to sell much with banner ads alone.

• Common mistake #3. Trying to sell before you have won the trust of your visitors. First-time visitors know nothing about you. So why should they trust you? They have no reason to unless you can show them that you are worth listening to.

• Common mistake #4. A lot of websites are full of impersonal official jargon that talks about how wonderful the company behind the products is. That kind of stuff is a big turnoff.

• Common mistake #5. The website owner hides behind anonymity. On the Internet being upfront about who you are works much better. Remember, people like to know who they are dealing with. If you have nothing to hide, don't hide.

• Common mistake #6. The visitor is offered too many options and links. This is counter-productive because it confuses the visitor. It is much better to stick to one theme per page.
  
• Common mistake #7. The visitor arrives on the site only to be shown a tedious flash movie - if he waits long enough for it to download!

These are some of the mistakes you will need to avoid before you even think about building web traffic.

In my next post I'll give you some tips about what you SHOULD be doing with your website to increase the chances of getting higher website conversion rates from your web traffic.

David Hurley
Online Article Marketing

Labels: building web traffic, website conversion rates

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