Five Less Common But More Effective Ways To Attract Visitors.
In his famous poem, The Road Not Taken, Robert Frost writes from
the point of view of both webmasters and web-surfers...
Website owners would do well to study what Frost says about
both experiences. Speaking from the point of view of the savvy Webmaster,
Frost writes:
Two roads diverged in a wood, and I -
I took the one less traveled by,
And that has made all the difference.
As a website owner you too should take the road less traveled by
other webmasters. That way you might get to your destination sooner,
by opting for a less-traveled road with much more traffic! Less traveled
by webmasters, but bringing you more traffic from qualified web-surfers,
that is!
Speaking from the point of the web-surfer, Frost describes how, when faced
with a choice of pathways, he
... kept the first for another day!
Unfortunately for the webmaster whose site lay on that path, Frost
admits that,
... knowing how way leads on to way,
I doubted if I should ever come back.
Oh dear! What is needed is a strategy to divert the passing traffic
down the path that leads to your site. Then you need to motivate
your visitor to return again and again.
In short, to make the track to your site a well beaten highway, you
need to take the path "less traveled by".
Here are five "less traveled" paths, five ways or techniques to increase your
site ratings.
These strategies are very effective, especially when combined, but only a
relatively small number of people put them to work on their websites, so if
you use them you should be able to divert a larger share of the passing traffic
along the path that leads to your site...
Remember, it is the path "less traveled by" other webmasters that makes "all
the difference"!
The five techniques are:
1. Hidden Links
Place a hidden link in your ad copy and tell your visitors they
will get a prize or freebie when they click on it. That way they
are much more likely to read your ad copy and that in turn makes
it more probably that they will buy your product or service.
2. Conditional Waiving of Paid Membership
Create a content-rich members-only area on your website. Tell visitors
what's in it, sell them on the benefits of subscribing, and let them
know what it costs to get access.
Then offer them free membership! - with strings, or links, attached!
For example, you could offer them free membership if they:
- link to your website
- post your banner on their home page
- advertise your web site in their e-zine
People are usually keen to save money so they are likely to agree to one
or more of these terms. This is a powerful way to get free advertising.
3. Discussion Board Postings Prizes
Scratching your head trying to work out how you can make your
discussion board more popular? This technique is based on the number of
postings each visitor makes. Offer to give away a free product or service to
anybody who posts more than ten messages on your discussion board in a
month. You could offer a free e-book, a report, e-mail consulting, some of
your excess stock etc. Obviously, you'll need to keep track of who's posting
and how many times they are doing so each month. This could also work for
e-mail discussion lists.
4. Free Directories
Offer your visitors an instant article directory. Tell them they can
instantly add a free article directory to their web site simply by linking to
yours. Just place your own ad or banner at the top of the article directory and
link it to your main product or service. Those links, spread across numerous
websites, will direct a large amount of traffic to your web site.
5. I'm A Book Not A Website (Really!)
There are millions of websites on the Internet. Why be like them? Instead of
marketing your website as a website, present it as a free web book. Lay it out
with in book format, with a title page, table of contents, chapters and so forth.
Just place your ad or banner for your product or service on the top of each web
page and embed appropriate links in the copy.
Who knows but that by applying these techniques to your online business, one day you too like Robert Frost,
...shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I -
I took the one less traveled by,
And that has made all the difference.
David Hurley
Grasp-the-Nettle.com - Ordinary people are making extraordinary money on the Internet.
Business-Success-Online.com - The tools and advice you need for online business success.
See also:
Japanese-Games-Shop.com - Japanese games and goods delivered worldwide direct from Japan.
Japanese-Mahjong.com - Everything you need to know about the Japanese version of mahjong.
100-Word-Book-Reviews.com - Get to the heart of a book in just 100 words.
Labels: discussion boards, ebook, free directories, freebies, hidden links, web traffic
Recommended:
Plug-In Profit Site - Complete Money Making Site Setup FREE!
