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Prosperity Marketing System

Monday, October 19, 2009

Don't Mistake The Vehicle For The Dream...

Last Friday I showed my Japanese "English Presentation" students an excellent DVD presentation by Ruben Gonzalez, talking about how he had a dream to get to participate in the 1988 Olympic games after watching Scott Hamilton win the gold medal ice skating at the Olympics in 1984.

At the time, with a four-year target, at the age of 21, Ruben didn't even know which sport he could take up and get good enough to participate in the 1988 games.

He just had a burning desire to do it.

At the time, he was a football (soccer) player in the second eleven at his college and only allowed to play for about five minutes per game... Athleticism and skill were not his strong points...

What he needed was a sport that would play to his strength, which was persistence and an ability to tolerate pain and broken bones.

So he ditched football and took up the luge (see the video below if you don't know what a "luge" is).

Ruben explained that the luge (which can get up to speeds of 95mph on the bobsleigh track) was just a "vehicle" to transport him to his dream. In the DVD I showed my students, one thing Ruben said really grabbed my attention:

  • Don't mistake the vehicle for the dream.

The same applies to Internet marketing. You may have heard that a winner never quits, but what that means is that a winner never quits on his dream... not that he never quits a programme or product that is not working.

If you are not making any money with your Internet marketing business maybe you need to change vehicles so that you can get to your dream destination a bit faster. Here's what's working for me.




Did I mention, the other thing I like about Ruben is that he's a similar age to me, and gunning for his fourth winter Olympics in the luge...?

Meanwhile, this old timer is still playing football (soccer) in the Hiroshima City League, 15 years after my debut game in Japan!

David Hurley
Best Internet Marketing Strategies

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