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Prosperity Marketing System

Wednesday, September 16, 2009

Testing The Traffic Exchanges With Ad Tracking

I have been running a test on the traffic exchanges for an affiliate sales page (NOT a squeeze page) to see what kind of pulling power it has and also what kind of results the TEs will give me.

The page I am testing is the sales page of James Al-Oboudi's TWR Power System, which is in pre-launch phase at the moment. Here is the link I am testing:

http://grasp-the-nettle.com/htmlredir.html

I like to pass as much traffic through my own website as possible, which is what the above link does, while at the same time cloaking the affiliate link.

Typically, sales pages do not pull in good results on the TEs, which is why squeeze pages are so popular on the exchanges. A squeeze page is a very basic web page with a short sharp message that teases or tempts the surfer to fill in a form or click a button to find out more. Nowadays a lot of these pages have video or audio embedded and preset to start automatically when the page is downloaded.

On the main sales page for TWR Power System, you get a video of James Al-Oboudi, a lot of big print sales copy and a big red "free lock-in" button.

I'm tracking the hits I'm getting from the TEs. The service I am using to track the hits is HitsConnect, which tracks every single hit back to the source. The results have been very revealing not only about the pulling power of the main sales page but also into the varying ratios of hits-to-unique-hits that each TE delivers.

With HitsConnect you can also discover which hits led to sales IF you post a snippet of code on your "thank you page". Unfortunately, because this is an affiliate promotion and not a promotion of my own product I have been unable to do that on this occasion.

Even so, this test clearly demonstrates the value of using a professional tracking service such as HitsConnect.



Here are the results after a few days of exposure on several TEs:

Hits = Tot/Unq

easyh4uban = 1/1

easyhits4u = 502/413

goneclick = 262/35

hit2hit = 349/268

hitboopro = 132/118

hitboosban = 1/1

lotsmorhts = 2/2

maxtrafpro = 227/140

maxtrprban = 1/1

s4t = 274/205

traffwitch = 205/136

trafshodwn = 345/106

trafsplash = 297/256

trafsplban = 1/1

If you are familiar with the TEs it won't be difficult to work out which ones I've been tracking. The suffix "ban" refers to links to banner ads like this one:



What I have gleaned from these figures is this:

Top traffic exchanges such as EasyHits4u.com really do delivery a higher rate of unique hits (and much more quickly) than lower ranking TEs such as GoneClicking.com, which delivered just 35 unique hits in 262 views of the page. (EasyHits4u.com is the #1 ranking TE by a long way on Affiliate Funnel.)

When I saw how quickly EH4U was going through my credits I realized that it was one of the more important ones to keep topped up with manual clicking when I'm taking a break from more mentally taxing jobs.

Overall I am getting an average of around one unique hit for every two showings of the page, and ONE sign-up per 750 unique views. Hardly impressive, BUT this is NOT the ideal traffic exchange strategy; I am effectively funneling a bunch of cold prospects to the sales page and giving them 6-10 seconds to buy.

David Hurley
Ad Tracking: You Know It Makese Sense

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Comments:
Hi David,

The best way to get most out of traffic exchanges is to convey the right message through ads, that encourages the surfer to find out more about the opportunity, thereby creating more sales.

Good post.

Damodar
 
David,
It's good to test different traffic exchanges for different products to see which provide the best click-through rates. I have found that by surfing an exchange I can get a "feel" for which products are over-saturated and I can decide whether mine is unique enough to display or to move onto another exchange where there's less competition. The use of Hits Connect is something I've considered but not yet signed up for. After reading this I may need to reconsider it's usefulness to any campaign I start up. Thanks!

Bob W.
Make extra money online at Our-Success.com
 
Hits Connect gives a lot of detailed info and you can trace EVERY hit back to its origin.

There is a lot to be said for Hits Connect. It is convenient to use in several other ways too.

DH
 
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