Are you going crazy building web traffic to a site that has pathetic website conversion rates?

Or have you forgotten all about building web traffic because you are so focused on improving your website that you never have time to advertise it?

Plainly you need to strike a balance between the amount of time you take working on your web site to raise its conversion rate, and the amount of time you set aside for traffic building activities.

If you are starting a new business website, it is vital for your success that you research how to set up an internet site that you can expect to convert as many visitors into customers or subscribers as possible.

Here are a few of the common mistakes people make when setting up a marketing web site:

• Common mistake #1. Making your website look like a sales website. Remember, people don't like being sold to. They value useful information and that is what they want your website to give them.

• Common mistake #2. Adding too many banner ads. Most people have learned to ignore banner ads. It is much more effective to place just one ad per page and use it to backup editorial content. Don't expect to sell much with banner ads alone.

• Common mistake #3. Trying to sell before you have won the trust of your visitors. First-time visitors know nothing about you. So why should they trust you? They have no reason to unless you can show them that you are worth listening to.

• Common mistake #4. A lot of websites are full of impersonal official jargon that talks about how wonderful the company behind the products is. That kind of stuff is a big turnoff.

• Common mistake #5. The website owner hides behind anonymity. On the Internet being upfront about who you are works much better. Remember, people like to know who they are dealing with. If you have nothing to hide, don't hide.

• Common mistake #6. The visitor is offered too many options and links. This is counter-productive because it confuses the visitor. It is much better to stick to one theme per page.
  
• Common mistake #7. The visitor arrives on the site only to be shown a tedious flash movie - if he waits long enough for it to download!

These are some of the mistakes you will need to avoid before you even think about building web traffic.

In my next post I'll give you some tips about what you SHOULD be doing with your website to increase the chances of getting higher website conversion rates from your web traffic.

David Hurley
Online Article Marketing

Labels: building web traffic, website conversion rates

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