What is a good business to be in during a recession?
How about selling a luxury product, like an exclusive coffee that comes in pricey little pods that only fit one brand of coffee machine?
Sounds crazy, right? After all, in a recession people are looking for ways to SAVE money and CUT expenses, so you would have thought ersatz coffee would be flavour of the year...
Somebody should tell Nespresso, the cuckoo in Nestle's nest, the company that has enjoyed 30% growth-rates for the last several years, including 2008, The-Year-Of-the-Worst-Recession-Since-The-Great-Depression etc.
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