I was chuffed when I saw that "Level Two" on the
Pips Power Group success mentoring forum for
Plug In Profit Site members was about
niche marketing because I'm already set up with a nice little earner on that front, supplying
Japanese games worldwide direct from Japan!
I admit that there is much more room for improvement, but this particular niche site has been a great supplement to my regular income over the last few years.
So I might be able to offer some pointers to anybody who's wondering about finding and building a niche market business.
My Japanese Games Shop site was not originally a shop at all but one section of a larger website that was dedicated to mahjong...
... more particularly, Japanese mahjong...
I never thought I'd be able to sell Japanese mahjong sets, or that people would pay the expensive shipping costs from Japan to America or Europe - but I CAN and THEY DO!!
People buy because I offer a couple of genuine "Unique Selling Propositions"
- Japanese sets have no Western numbers or letters on them (i.e. they are the real McCoy).
- The sets I sell are difficult to find anywhere else.
- They are all of high quality, even the cheapest set on my site.
BINGO!!
Next I added Shogi (Japanese chess) and Hanafuda (a Japanese card game).
Then I started to get REQUESTS via my contact form for Japanese comics (manga)... and so another niche developed...
And so on.
I did VERY LITTLE to promote my shop - I knew none of the
Internet marketing techniques that I've learnt about in the last eighteen months or so.
Simply by writing about Japanese games on my website and on a blog, I attracted traffic - and sales.
Gradually, word spread.
All I did was STARTED WITH SOMETHING I LOVED DOING and the business side developed "organically" ...
Look, seriously, I was the world's worst Internet marketer. Luckily for me, I didn't start off trying to sell anything!
It just kinda happened because I started with something I loved doing!
So, if you are wondering what niche to enter, just FOLLOW YOUR PASSION and it will see you through to sales!
Hope that helps.
David Hurley
Labels: niche marketing, niche site, Pips Power Group, Plug In Profit Site, selling on eBay, success mentoring, unique selling proposition
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