If you want to master the net and succeed with your Internet business start-up then you will benefit from these three key search engine ranking tips. You don't have to be an SEO expert, but it is essential to realize that search engines can make or break a home business start-up.
A search engines is simply a tool for delivering targeted traffic to websites. The Internet without search engines would be like a city without signposts or maps.
Not so long ago, search engines ranked websites according to the keywords they used, plain and simple. It did not take website owners long to realize that they could improve their ranking by manipulating keywords. The result was that top-ranking websites offered nothing useful for searchers using those keywords. The search engines responded by introducing a combination of factors to rank websites rather than keywords alone.
Here are the three top factors that are used by search engines to rank websites. None of these things is difficult to master - you certainly don't need a technical background to apply them to your website. They are basic to Internet marketing success: Keywords, Content, Links.
Keywords: Although keywords are no longer the only factor, they are still very important for website ranking. Keywords will always be important because searches cannot be done without them. However, they are not given the overwhelming emphasis that they once were; they are now one part of the mix that determines how a website is ranked.
Content: Unique content has become the biggest factor in search engine ranking. The content you place on your site must be useful, relevant and unique. Copying and pasting content from other sites, even where it is legal to do so, as with copyright-free (plr) content is NOT the way to go. Search engines are able to tell the difference between duplicate content and unique content. That is why content carries most weight when it comes to search engine ranking. (If you want to use plr content, that is fine, but just make sure you REWRITE it to make it your own.)
Links: Linking to a website that is highly ranked high on a search engine, and getting a link FROM that site will help to get your website a higher ranking as well. Search engines give weight to links because links indicate how popular your site is. Your links show the search engines who you associate with. It is therefore a good idea to seek out links from high ranking, high quality sites in a related field to your own.
Bonus Search Engine Ranking Tip 1! One way to get links back to your site is to leave relevant and helpful comments on high ranking blogs which allow you to link back to your own site. I emphasize that the comments you leave should contribute to the discussion.
Bonus Search Engine Ranking Tip 2! This one is MUCH more powerful! Automatically submit your articles to thousands of publishers.
By using a combination of Keyword, Content and Link analysis search engines have become more efficient and effective in ranking websites. Internet marketing start-ups can therefore be quickly promoted up the rankings when their owners focus on unique content, keywords, and link building.
David Hurley
http://grasp-the-nettle.com
Labels: keywords, link building, unique content
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