Anybody who is struggling to "master the net" with an Internet marketing start-up business will do well to learn how to earn from Adsense. By placing Adsense ads on your site you will begin to generate income for your business.
At first the amount you earn will not be very much. That is probably because you have not yet mastered the art of exploiting the full potential of Adsense. However, by following a few simple steps you will begin to see a big improvement in your Adsense income.
You should aim to earn enough each day from Adsense to cover your online expenses. Then, as you learn how to attract more traffic and gradually master the art of web marketing your Adsense income will continue to rise.
So here are some key steps to get you on the way to help your Internet business start-up with Adsense:
Step 1 : Place your ads above the fold
The fold is what you see when your page loads. You must make sure that your Adsense ads can be seen without having to scroll down the page. Most people will move on without bothering to scroll down. By placing your Adsense ad above the fold you increase the odds of their moving on by clicking an Adsense ad.
Step 2 : Don't show more than 4 ads on a page
This is important. I don't mean ad blocks, but about the total number of individual Ads that show on any single page. Google places the best ads at the top so the fewer ads you display, the more you will get paid per click.
Step 3 : Use medium-sized rectangles
The ideal choice tends to be the 250x250 rectangle displaying 3 ads. You can also split test the larger rectangles. But for a lot of people the medium rectangle works the best.
Step 4 : Blend your ads into your page
Internet surfers are becoming Ad blind. Anything that is perceived as an ad is ignored. Therefore your ads need to be blended into your site. Give your ads the same background colour as the page they are on, set borders to zero, use the same text font, size and colour. There is just one thing that should stand out, and that is the links...
Step 5 : Keep the links blue
Keep your Adsense links blue because people have got used to blue being the colour for links -- and the idea is to get your visitors to click on your Adsense links.
Step 6 : Set up channels
If you have more than one ad unit per page, set up a channel for each unit. If you only have one ad unit per page, set up a channel per page. Channels will help you keep track of which ads are attracting clicks and which are not.
Step 7 : Monitor your Click Through Rate
Click Through Ratio (CTR) is the number of clicks your ads receive divided by number of page views multiplied by 100. If one of your pages has a lower CTR than others, you might want to change the content to make it more relevant. If you follow the previous tips, you should expect at least a 5 to 10% CTR. If not, you may want to start shifting things around.
Step 8 : Make sure your Adsense ads are relevant to your content
Sometimes, you will get irrelevant Adsense ads showing up on your pages. If and when it happens on one of your pages, you'll need to examine the content of your page to find the cause. It could be that you need to change your meta tags, or it may be that a word or phrase in your content is giving Adsense a false lead.
There are no guarantees that following these steps will make you rich. However they are important steps to take if you really want to master this aspect of the net; ignore these eight simple steps you'll be missing out on a nice little earner on the side of your Internet marketing start-up business.
David Hurley
http://grasp-the-nettle.com
Labels: Adsense ads, internet marketing start-up, master the net
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