| |
 |
|
David's #1
Internet Marketing Tip |
 |
FREE!! David's Internet home business tips.
David Hurley says, "Here's to your Internet home business success!"
"Find out how to avoid all the embarrasing, wallet-emptying mistakes that I made when I first started out online! Sign up for my FREE Internet home business tips newsletter."
Simply enter your first name and
email address in the form below and click "Sign Me Up Free!"
"Your privacy is guaranteed"
You can easily unsubscribe at any time with just one click of your mouse.
|
 |
|
|
HOME
| Finding The Best Internet Marketing Strategy For Your Business |
Tuesday, April 1, 2008
As more and more people come to view the Internet as a medium that offers great business potential for relatively little outlay, and decide to try and master the net, established Internet marketers will have to raise their game if they are to reap the rewards of this growing industry.
How so? Because behind every Internet marketing start-up there is a newcomer to the online game who has access to more training than ever before. It's now possible for someone with no prior knowledge to start up an Internet business and become very savvy very swiftly. This, in turn, means that people quickly recognize what offers true value and what does not. They see so many sales letters that they become, to a certain degree, immune to the typical second-rate hype. They're willing to spend - but they want value for money. They want to be treated like intelligent and discerning adults.
So here's a three-point checklist for all you "wannabe gurus" who are keen master the net sufficiently to divert some of the growing flood of cyber-dollars into your coffers...
- Why would anybody want to buy into the concept of "you" rather than some other internet marketer?
- What makes people unsubscribe from your list?
- And what pushes them into asking for a refund?
What Causes People To Want to Buy?
Well, apart from the usual suspects, fear, envy, lust and greed, it would seem that people seeking to start an online business buy for some other reasons too:
- They buy if they can see that a product will give them new knowledge and understanding.
- They buy if the purchase will speed up business growth.
- They buy if a product will automate a task that eats into their time. (People quickly learn to spend their time on marketing and product creation, rather than repetitive tasks.)
Tip: Once newbies have been exposed to a few sales pages, it's not long before they learn to look beyond the sales hype. They learn to study a sales letter carefully to work out what the product will "really" offer them before clicking the Buy Now button.
They also learn to look for value for money. Some higher-priced products are worth every cent. Some cheaper products add very little to what they already know.
Note: the most effective Internet marketers already realize that if they put together online interviews offering truly valuable information, they are far more likely to attract and keep new customers.
Example: Let us imagine the case of Joe Bloggs, who downloads a free audio interview by on search engine optimization and traffic and is astounded to discover that it contains some
really useful information that had hitherto escaped his notice. He also enjoyed the friendly,
informal style of the guy who presented it, so Joe Bloggs does not object to shelling out a couple of hundred dollars for a complete 30-hour video course...
What Makes People Want to Unsubscribe from a List? Things like:
- Getting four identical emails trying to sell them the same product, just because the incompetent sender hasn't worked out how to shift his subscribers from his prospect list to his customer list after they buy.
- Getting a 'canned' email sounding full of false excitement about a new product or service - which turns out to be a duplicate of the email they get from six other marketers who are affiliates for the same product and exuding the same false sentiments.
- Getting email from a product creator about anything under the sun because you bought XXX product from them. If your customers sign up for a newsletter, they expect mailings full of genuinely useful content.
What Makes People Want to Ask for a Refund?
In the past, buyers tended to shrug and write off a bad purchase. But nowadays people are increasingly less prepared to be bilked out of a their cash. If they feel they have not received value for money, they are increasingly likely to demand a refund, especially in these cases:
- They buy software that doesn't work as it is supposed to.
- They receive CDs and DVDs that don't work on their systems.
- They purchase an e-book that is full of content easily found in an hour's net-surfing, or that is identical to a free version on someone else's site.
- The writer of the e-book they bought has skimped on content or wrote it poorly.
- They download an e-book that not only skimps on content but is full of links to up-sells to get the 'really valuable' information, or is full of affiliate links.
The last case, an e-book full of affiliate links or links to an up-sell...is something you should be giving away free as part of your viral marketing campaign. Except in some special cases, charging for an ebook that is really just an affiliate links directory is to out your reputation for being a source of quality information in jeopardy.
Other things that waste your customer's valuable time include:
- MP3's that are streamed from a website rather than being downloadable.
- e-books that are in ".exe" format only, so the customer can't print them out in one 'hit' (and can't access them on a Macintosh).
So when you give your clients something that they can listen to or read, make sure it is in a format that allows them to take it away from the computer. Most people who work online spend enough hours a day at the keyboard already. They'd rather load an audio interview into their MP3 players and listen while they go for a walk or relax in the sun. They'd prefer to print out an e-book and read it or mark it up while sitting in an easy chair.
And finally, about those "name squeeze" pages. People are very quickly getting tired of having to give up their email addresses just to get to a sales page. Do you want them to buy or not?
These days, unless there's a huge buzz around the Net and they want to see what it's all about, prospective customers are just as likely to click the 'back' button on their browser, or close
the window and leave.
After all, there's always another internet marketer waiting to sell them a product. Probably one very similar to yours.
Marketers who respect their client's time and intelligence, and offer them well presented unique and good quality content are the ones who will win the loyalty of Internet marketing start-ups - and if you are one of those marketers, the newbies behind each start-up will be happy to pay you to help them master the web. Labels: Internet business start-up, internet marketing start-up, master the net, master the web
 
Recommended:
Plug-In Profit Site - Complete Money Making Site Setup FREE!
 |
 |
| Harness The Power Of Article Marketing - FREE! |
Article marketing is one of the most powerful and economical ways of establishing your business on the Internet.
Now, Janet Wilson, CEO of Empowerism, has just published a comprehensive e-book packed with useful information and resources: Harnessing the Power of Article Marketing!
This is the all-inclusive, #1 RESOURCE on Article Writing and Marketing - a MUST READ!
And best of all, it is FREE to download. Just click the book cover for an instant free download of the book in pdf format.
|  |
Here Are Just Some Of The Things You'll Learn When You Download
"Harness The Power Of Article Marketing"
- ... why THIS is the most important part of an article... p. 12 & p. 36.
- ... three key elements of the resource box... pp. 13-14.
- ... master THIS technique and make a fortune online... p. 18.
- ... which is better, natural or artificial keyword density? See page 19.
- ... developing this is the FIRST thing you should do... p. 20.
- ... where to find 24 useful SEO tools... p. 21.
- ... never underestimate THIS if you are looking for a professional writer... p. 23.
- ... manual submission versus submission software - pros and cons explained here: p. 27.
- ... make sure your blog article has this... p. 29.
- ... get paid for submitting your articles to these two places... p. 31.
- ... doing THIS is an excellent way to get free promotion... p. 32.
- ... why leaving your article in the hands of article directories may NOT be the best thing to do... p. 36.
- ... 7 things to consider when turning articles into e-books... pp. 37-41.
- ... And much more!
|
|
| Free
Internet Home Business Tips Newsletter |
|
Subscribe to our FREE Internet home business tips newsletter
and get hundreds of money making tips and tricks delivered to your
inbox. A $136.75 value, yours FREE! Enter your first name and
email address in the form below and click "Sign Me Up Free!"
|
|
|
Click Here!
