Images continue to make a huge impact on the web. They not only add value to your webpage, entice visitors to keep reading, and help your website stand out but they can also be used for link building purposes. The best part is that when used correctly images can be one of the most efficient link building strategies. While you will never reach the top of the search results with only links from images, they can diversify your link portfolio and give you that extra edge you need to nudge out the competition. Here are 5 sneaky ways you can use your images for link building.
Over the past several years, infographics have become the most popular way to build links with images. While it is harder to stand out, it is still one of the most effective ways to utilize data visualization in a way which is easy for your readers to consume. Plus, you can even make it interactive.
There are a variety of ways to get high-value links from infographics. The easiest is to simply submit it to infographics directory sites. These sites are similar to article article directories however they are solely for infographics. Not only will you get the initial link, but it could be used by hundreds of other webmasters.
2. Offer Your Images to Bloggers
If you own the distribution rights to the images you use, or they are original images you created, then offering them to bloggers is a great way to naturally build links. Essentially, you would be taking on a similar role as large website such as Flickr. Any time someone uses your image, you will get credit for it and a link back to your site.
3. Host Guest-Blogging Images
Whenever you submit a guest post to another website, you can include your own original images. Instead of sending them as an attachment, write the entire guest post in HTML format and include links to your images. By already embedding them within the post, you make it as easy as possible for the person accepting your guest post to publish it. In some cases, a connection to speed up your publishing time as well.
4. Image Bookmarking and Hosting Sites
Along with hosting images on your website for bloggers, you can also submit those images to look-marketing sites. Along with Flickr, there are tons of these sites around. The best part is that once you create your initial list, submitting your images can be taking care of within a matter of minutes.
5. Curate Other People’s Images
This tactic is especially sneaky because you don’t even need images to do it. Instead of solely relying on your own images to build links, simply take 5 or 10 great images from other websites within your industry and create a “Best Images of XYZ” list.
Once you have published it, contact the webmasters of the images you included and let them know about your post. Not only does this provides them with excellent social validation, but also gives them a reason to promote your post for you. You will not only get the link building benefits but can also generate a significant amount of direct traffic as well.
This strategy is rarely used specifically with images. In most cases, it is a Top 10 list of specific products or services. As a result, you will stand out even more in the eyes of those webmasters. Plus, it is a great first step towards building a relationship with other influential members within your industry.
P. S. Over the past few months, you may have heard some news about the hottest brand new social network called Pinterest. Pinterest has taken the social media world by storm… Users share and discover new photos and images and videos by ‘pinning’ them to their own or other’s pinboards. At the same time, Pinterest is driving traffic and sales to savvy Internet marketers’ websites. Click the link to find out how YOU can GET YOUR SHARE OF THE PINTEREST REVOLUTION
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