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Article Marketing Success: 5 Steps For Creating An Easy-To-Market Website
Here are some tips about how to achieve article marketing success for anyone who has a brand new website and is not sure what the next step is.
If this is you – don’t feel bad! Pretty much everyone who has a website has at one time felt totally clueless. Marketing a website is not rocket science, but there are some things that you need to do to prepare.
Here are 5 steps that will make your website easier to market:
1. Keyword research.
You want your website to rank highly for certain words/phrases that your potential customers are typing into Google. These words/phrases of special significance are called “keywords”.
You find out which are the best words to rank highly for by doing keyword research. You can then use this information in the creation of content for your website and online article submissions.
2. Fill your website with helpful information on your niche.
It’s a great idea to have a blog as part of your website, because it will allow you to create a steady stream of fresh content for your site.
When Google and the other search engines are ranking websites, they are trying to evaluate how good your website is at supplying people with useful information on your topic. You will help your case immensely if you will create a website that has new educational content published regularly.
3. Take the content from your blog and rewrite it into articles.
You want the content on your own website to remain unique, but you can use your blog posts as inspiration for the free reprint articles that you will write to market your site.
Article marketing is an excellent way for you to build links to your website. Building links is a way to increase your website’s search engine ranking, which in turn brings more traffic to your site. The articles that you create can also bring viewers to your website.
4. Create a resource box that uses your keywords to form the link.
Along with each article that you submit, you will include a resource box, which is like an author bio. This bio includes your name (optional, but suggested), a brief biography that establishes your expertise, a reason to visit your website, and finally a link to your website.
The link in your resource box can be formed by just typing out your website address, but a more search engine friendly resource box will have a special link that is formed by one of your keyword phrases. It isn’t super hard to learn, but you’ll need to do a little investigating to figure out how to make this special type of link on the site that you’re submitting to.
5. Syndicate your free reprint articles through an automatic article submitter.
Of course you could submit your articles by hand to a few sites, but you will never be able to match the performance of an automated article submission system that sends your article to tons of publishers with the push of a button. For the work that you’ve put into your article, you want to be sure that you get the best results possible. Getting your article onto as many websites as you can is absolutely essential for article marketing success.
You might have known about a few of these steps already – many small business owners know that article marketing is a great way to bring exposure to their businesses. Lots of times people want to jump right in with step 5 without doing the other steps, but when you do that you are missing many of the benefits that article marketing can give you.
Be sure to do your keyword research and create a website that has lots of quality information. Make your content do double duty. You can use a good quality article rewriter to rewrite content from your own site and submit it as articles to hundreds of article directories.
Finally, use your keyword research to create a resource box that with your keyword phrase in the link.
Follow these steps consistently and you will achieve article marketing success.
Steve Shaw is a content syndication specialist. Do you own a blog? Need content? Join thousands of other blogs and get free high-quality, niche-focused, human-reviewed content from quality authors sent on auto-pilot – and it’s all 100% free! Go to http://www.autoblogit.com for more information.
Article Marketing Strategies: Using Google’s Wonder Wheel In Keyword Research
Google offers a very cool free tool that you might not even be aware of. It’s called ‘Wonder Wheel‘, and it’s extremely useful at helping you develop a list of keywords for your article marketing strategies.
When you begin doing keyword research, you have a few phrases that you know are associated with your niche. You can use those phrases as a springboard on Google’s Wonder Wheel to alert you to other related keyword terms that you might not have even thought about before.
Where is Google’s Wonder Wheel?
Where do you find the Wonder Wheel?
Likely it’s been under your nose all along and you didn’t even see it.
Go to Google’s main page as if you were going to do a search. Type in your search terms – this would be one of your keyword terms that you are researching.
Let’s say that your website is about chocolate recipes. So, you would then type in the words ‘chocolate recipes’ into Google’s search box and hit “Search”.
Now, look on the left hand sidebar for a link that says, “Wonder wheel“. Click that link.
How to use the Google Wonder Wheel
What will show up on the results looks like a sun – a circle in the middle with the words that you searched for (chocolate recipes, in this case) and then lines coming out from that with phrases that are related to chocolate recipes.
In this example, these were some of the related terms:
- chocolate candy recipes
- chocolate truffle recipes
- simple chocolate recipes
- easy chocolate recipes
- homemade chocolate recipes
- how to make chocolate
You can then click on any of these related terms to get more detailed information. For example, clicking on “how to make chocolate” brings up another sun with lines projecting from the center that say:
- how to make chocolate chip cookies
- how to make chocolate bars
- how to make chocolate candy
- how to make fudge
It goes on and on. Notice how the Wonder Wheel is giving very detailed information about phrases related to the initial search. You start with one keyword term that you’re researching, and all of a sudden you have a dozen additional related phrases to go off of. This is extremely helpful for doing keyword research.
Use the Tilda Key…
Here’s one more Google keyword tip: type the tilda ~ character (it’s on your keyboard) into Google’s search box and then type your keyword directly after.
The results will show web pages with words highlighted that Google considers to be semantically related to the original keyword.
For example, when I type the tilda character directly followed by the term ‘recipe’ into Google, the results include web pages with related keyword terms in bold. Some of them are ones you might not have considered to be semantically related, but Google does.
For the word “recipes”, Google has “food”, “cooking”, “recipe”, “ingredients”, as part of the results.
Interesting! This would be helpful information to anyone who had ‘chocolate recipes’ as a keyword term to know what other words Google would consider to be related. They could then integrate those words into their article. Likely those words would naturally show up in an article about “chocolate recipes” anyway, but at least you would know that they were aiding your cause in alerting Google to the subject matter of your website.
Your Assignment:
Use the Wonder Wheel and the tilda character search to expand your keyword research. The information that you gain will help you create properly optimized articles.
Steve Shaw is a content syndication specialist. Do you own a blog? Need content? Join thousands of other blogs and get free high-quality, niche-focused, human-reviewed content from quality authors sent on auto-pilot – and it’s all 100% free! Get free blog content now.
Article Marketing Strategies: How Search Engines View Your Website
As you’re trying to develop article marketing strategies to maximize the effectiveness of your article marketing efforts you will become more and more interested in what search engines are actually seeing when they look at your website.
Don’t worry, this article is not going to be filled with techy jargon that makes your brain hurt–we’re keeping things extremely simple here, but still giving you information you need taught in a way that you can understand.
This is a very simple and brief SEO (search engine optimization) lesson. When search engines are trying to determine what your website is ‘about’, they look at the following 4 factors (along with the individual pages that your site contains):
1. The text that appears on your website.
This would be the text of your titles, headings, and other readable text on your web page such as names, alternate names, and captions of images, etc. Search engines also look at your domain name, so it is beneficial to have one that includes the primary keyword that you want to rank highly for.
2. Your website’s internal links.
That means that if ‘Page 1′ links to ‘Page 2′ with the text ‘Golden Retriever Dogs’, then it indicates to the search engine that ‘Page 2′ is about ‘Golden Retriever Dogs’.
This has indications for all of the internal links on your website. For example, if you have a link to your home page that has the text ‘Home’, then that link is not telling the search engines anything about what your website is about. It would be a great idea to look over all the major links on your site and make sure that the text that forms the link actually describes what the page being linked to is about.
3. Outbound links from your site to other sites.
Did you know that linking out to other sites can help your SEO? If the sites you are linking to are relevant to your topic, and ideally if you use text to form the link that describes the page that you’re linking to (ie ‘Golden Retriever Dogs’ rather than ‘click here’), then those outbound links can also help search engines identify what your site is about.
4. Backlinks: links from other sites to your own site.
This is the biggie: Search engines regard each link coming into your website as being sort of a “vote” in favor of your site. The text that the other site uses to form the link to your site plays a big role in the SEO game. These backlinks from other sites have extra power, because they are less under your control and therefore less subject to being manipulated.
There are other elements that come into play other than the element listed above (the age of your website, the amount of interaction for example with blog comments, and the amount of time that a person spends on your site when they find it via a search engine), but the 4 indicators listed above are the biggies.
How Does This Affect Your Article Marketing Strategies?
Your article marketing strategies can have a big impact on your website’s ranking.
You write articles on the general topic of your website, and then create a resource box that links back to your site. Ideally, you would make it so that the links in your resource box used text that described what your website was about (your keywords).
For best results, use an automatic article submitter, which will allow you to distribute your content to the most publishers possible for the least amount of effort on your part.
Your goal is to build the incoming links to your website, ideally using text that describes your site (your keywords) to form the link. This is how your search engine ranking is transformed. Natural search traffic is what you’re going for. That is the key to transforming your website traffic.
Steve Shaw’s article distribution service has helped thousands of business owners worldwide build traffic, leads and sales to their websites – grab his free report giving you a blueprint for attracting sustainable, dirt-cheap, long-term, targeted traffic to any website! Go now to http://www.submityourarticle.com/report and learn how to boost your traffic by up to 600%!
Need a New Online Article Submission Title Template? Use This One!
After you’ve written a few dozen articles, it can get a little challenging to come up with fresh online article submission topics. You can get stuck in a rut sometimes, writing the same types of titles and the same types of articles month after month.
Did you know that a new “flavour” of title can boost your creativity and give your online article submissions new life?
Sometimes it is helpful to have some guidelines to follow to get you started. That is why templates can be so helpful.
If you’re running short of ideas and would like some direction in writing your next article, why not try this article title template?
Question and Command
I call this one the “question + command” title.
Here are some examples:
“Need To Sell Your House Fast? Stage Your House Like A Pro!”
“Is Your Messy Desk Driving You Crazy? Organize Your Clutter!”
Or even the headline for this article – you get the idea!
While we’re at it, here are a few more effective title templates:
1. Create a title that solves a reader’s problem.
These titles often take the form of “How To” headlines. It’s usually: How To do a certain task
Example: “How To Write Articles Faster”
2. The headline that asks a question.
These types of titles work to engage the reader–if you ask a question that they have been wondering in their head (or typing into Google), that title will immediately speak to your reader.
Example: “What Is A Link?”
3. Get personal
Use the pronoun “you” in the title.
This is another way to reach out to your reader and catch his or her attention in a subtle way.
Example: “5 Cheap And Easy Ways You Can Decorate Your Home For The Holidays!”
4. A Little Variation
You can vary the “question + command” title is to drop the question and just issue a command. It may seem a little “in your face”, but when used correctly, the command title can be very effective.
Example: “Stop Using Cell Phones While Driving!”
Homework:
Are you trying to think of article headline and topic ideas but are coming up dry?
A new title template may be just the trick for stimulating your creativity and freshening up your article writing.
In this article there are 5 headline templates. This month, use these title templates to generate 5 new articles. Many times it is easiest to write the title before writing the article. For these 5 articles, create the title, then write an article that delivers on what the title promised.
For more info on how you can use article marketing to reach thousands of potential prospects for your website, go now to http://www.submityourarticle.com/report . Steve Shaw is an article marketing expert and founder of the popular article submission service http://www.submityourarticle.com used by thousands of business owners.
How To Do Long-Tail Keyword Research For Online Article Marketing
Long-tail keyword phrases are from three to eight words long, which is much longer than the primary keywords that you use to attract targeted traffic to your website.
Long-tail keyword phrases have fewer people looking for them, in addition they have fewer web pages competing for them, making it more straight forward for you to get a higher ranking for the words utilising articles that are put together with the specific phrase in mind.
The longer phrases are generally more specific than the more popular main phrases. For example:
Main keyword phrase: Chocolate recipes
Long-tail keyword phrase: How to make a chocolate souffle
Because they are more specific, these longer phrases make great online article topics. In fact, sometimes (not every time though), the phrase will work ideally as a article title exactly as it is.
The key distinctions between long-tail keywords and main keywords are:
- You need your *website* to obtain a high ranking for the main words.
- You need your *articles* to achieve a high ranking for the long-tail words.
In this article you’ll get an understanding of how to research long-tail keyword terms.
Have a look at Google’s excellent and free keyword tool here:
https://adwords.google.com/select/KeywordToolExternal
One good way to find suitable long-tail keyword phrases is to type in the phrase ‘how to’ immediately followed by one of your major keywords.
For example: ‘How to make a chocolate souffle’ could easily be the initial words that could be entered into Google’s keyword tool.
The tool’s results will display many connected phrases, which will give you even more ideas for potential larger phrases to make use of in your article submissions. The search results will indicate to you exactly how many searches are done for that phrase per month. That’s the “demand” for that keyword term.
Have a look for a longer relevant phrase that has garnered a large number of searches, this may be turned into an article topic, that is still relevant to your topic.
Once you have done this, you must examine the “supply” for this term—that is to say the number of competing web pages. When you’ve picked your phrase, go to Google.com and input this phrase within quotation marks into the search box.
Next you will get the number of competing web pages detailed beneath the search box. It will probably say something like “Approximately 44,400 results” (or some other number). This number indicates just how many web pages are battling for that long-tail term.
You are trying to find longer phrases that get high traffic reward (high demand) that can be compared with a reasonably low competition factor (low supply). The key thing to understand about these longer phrases is that due to the relatively low competition, they’re more easy to achieve a higher article ranking for them.
You must keep clear of all the phrases that are only achieving low demand (few people looking for them) and high competition (tons of web pages actually delivering on that that demand).
Your Assignment:
Using Google’s free keyword tool, look into several potential long-tail keyword terms that you can use within your article submissions. When you carry out these searches with the keyword tool, you should get an avalanche of new ideas for new phrases—that is one of the perks of doing keyword research!
Steve Shaw is a content syndication specialist. Do you own a blog? Need content? Join thousands of other blogs and get free high-quality, niche-focused, human-reviewed content from quality authors sent on auto-pilot – and it’s all 100% free! Get free blog posts now.
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