Internet Marketing Business Strategies

Introduction to Article Marketing

Article marketing may sound complicated, especially the idea of an “article marketing strategy“. But, on a very basic level, it really isn’t. The simple aim of article marketing is to get targeted traffic your website through articles published on your website or blog, or via the backlinks of articles published on article directories and other sites.

Of course, in order to do that, you have to do a bit more than simply submit hundreds of articles and then hope that people click the backlink. True, if you went by the quantity over quality approach then you’d probably end up getting a couple of visitors here and there, but it would be more time consuming, and less effective, than going about it the correct way.

In the end, the only reason why people fail at article marketing is because they don’t implement a clear article marketing strategy.

So, in this series of articles, we’re going to look at building an easy and effective article marketing strategy from the ground up to give you a firm grasp of what you need to do to run a successful article marketing campaign.

Basic Theory of Article Marketing Strategy

What do you think is involved in article marketing? – A lot of Internet marketers will tell you that it’s about submitting articles to article directories.

That answer isn’t wrong, but it isn’t the whole truth either.

Submitting an article to an article directory would get it on the internet. That part is correct. But, it doesn’t mean that the article will actually get viewed, nor does it mean that people will click the backlink.

Basically, you could end up with 1,000 articles that each get 1 view a day since no one can find the article, and getting a total of maybe only 10 click-throughs. Which is why, the basic ‘dummies’ theory of article marketing is this:

• Position your articles where they can be found
• Write headlines that gain attention
• Evoke interest in the article body
• Call to action in the resource box
• Get more visitors to visit your article

Chances are, unless you’ve done article marketing before, you probably didn’t understand any of that. Let’s take a look at them one by one.

Using Keywords to Position Your Articles

In a nutshell, keywords are just words or phrases that people use to search for anything and everything online. Seeing as we’re getting the nomenclature out of the way, ‘keyword density’ is the amount of a certain keyword per 100 words.

Keywords are important – that can’t be stressed enough. Considering that search engines are still the primary way in which people look for anything on the internet, it means that people who are looking for things in whatever niche you’re in, are going to be doing so on search engines.

Thus, when talking about positioning your articles, it essentially means positioning them in the relevant searches, so that they’re more likely to be found by the right people.

What happens if this isn’t done? Well, say you had an article about blogging for money, but it didn’t contain any keywords that are being searched for a decent amount of times per month. In this sort of case, there would be no way that anyone would find your article, and so it would go pretty much unread and unattended.

Admittedly, for long articles there inadvertently ends up being a keyword used here or there, but for reliable results, you’re going to want at least a 1% keyword density (but not more than 3%).

First though, you’re going to have to find the keywords that you intend to use.

Keyword Research

Basic keyword research is really pretty easy, and there isn’t too much about it that even a beginner can’t come to grips with. To start off with, the keyword research tool of choice is Google Adwords Keyword Tool.

Seeing as Google is the most popular search engine around, getting data from it seems to be a logical place to begin.

When conducting keyword research, there are three considerations in particular that play an important role:

Number of Searches

Quite literally, this is just the number of searches per month. If a term has a high number of searches, it means lots of people are looking for it, which definitely makes it a better choice, depending on the amount of competition there is for the keyword, which I discuss in Article Marketing Strategy, part 2 .

David Hurley

Click Here For Article Marketing Strategy Part 2