Internet Marketing Business Strategies

If you follow the right article marketing strategy you stand to benefit from one of the most cost-effective Internet marketing methods for online business owners.

However, many people have abused article marketing and article directories have responded by rejecting more articles than ever. Many article directories no longer offer do-follow links to article publishers. Search engines are also giving many article directories less weight, as was seen with EzineArticles.com in Google’s recent algorithm adjustments.

With all of this in mind, it should be no surprise that some people are wondering whether article marketing is dead.

In reality, it is still perfectly possible to benefit massively from a sound article marketing strategy, but most people are too busy buying into the myths that surround article marketing to be successful. Here is a quick look at some of the myths that are being passed around.

Article Marketing Myth #1

Many people go into article marketing thinking that they only need to write 10 articles about a particular product in order to create a solid amount of affiliate sales. Unfortunately, this simply isn’t the case, and it never was. In order for article marketing to be successful now, you need to write an submit 50 to 100 articles to a multitude of article directories. While you may need to write a few extra articles now when compared to a few years ago, not many.

The myth of only writing 10 articles stemmed from people taking quotes and advise out of context. Many people said that they had only 5 or 10 articles that brought in all of their affiliate commissions for a product, however this doesn’t mean that they only wrote 5 or 10 articles. You never know which articles are going to be successful which is why you write a large number of them.

Article Marketing Myth #2

Another myth that still surrounding article marketing strategies is that you need to submit your article to hundreds of directories. In reality, you will find that the niche that you are focusing on will only create conversions in a handful of article directories. After your first 5 or 10 articles and a few weeks, it will be easy to see which directories are the most effective. Then you can focus more of your time on writing and submitting articles instead of submitting them to directories that will not create any conversions. The only reason that you might need to submit your articles in an excessive amount of directories is if you are trying to use them to gain backlinks rather than targeted traffic.

Article Marketing Myth #3

A third myth about article marketing is that it is solely a numbers game. Some people will tell you that as long as you write X number of articles and submit them to X number of directories that you will be successful. In reality, sound article marketing strategy is more about quality than quantity. Of course, the more articles you write, the better your article marketing results will be. However, volume at the expense of quality is a terrible trade. If your articles are not useful or engaging, they will not create conversions because no one will read them all the way through.

Article marketing is still alive and well, however it must be done correctly. By looking through the blur of myths surrounding effective article marketing strategy, you can be successful too. Just remember that if you plan on writing articles, you will need to write a lot of them. Instead of submitting them to hundreds of article directories, only submit them to ones that will lead to conversions. Finally, while article marketing is a numbers game, sacrificing quality for quantity is always a losing combination.

David Hurley

DavidHurleyArticles.com