Internet Marketing Business Strategies

While some people assert that article marketing is dead, I would be surprised if there were a successful online entrepreneur who did not recognize the immense power that article marketing can bring to an online promotion.

Of course, like any other good thing there is a right way and a wrong way to go about it so here are 10 article marketing mistakes to avoid if you want to get good results from your publishing campaign:

10 Article Marketing Mistakes To Avoid When You Publish Your Article

1. Don’t spam your articles. When you are ready to promote your affiliate marketing article, do not use it to spam a blog or a forum.

Even if you write different introductions for the article to make it look like a natural response to another forum poster, within a few short sentences it becomes painfully obvious that the post is little more than an unwelcome sales-pitch-disguised-as-an-article.

2. Proofread your articles. Unless you are an experienced and fluent writer, have your affiliate marketing article ghostwritten, or buy and rewrite good quality PLR articles and have them checked by a qualified proofreader. The sheer volume of badly written articles – be it diction, grammar, or punctuation – is legion and there is little more embarrassing than having your customers point out your mistakes and errors.

3. Fact-check your articles. This is vital when you use statistical data or quotations.

4. Keep your articles concise. 400 to 500 words are more than sufficient to write a worthwhile piece of non fiction to market your company, product line, or service. Exceeding the 800 word count is excessive.

5. Don’t say everything. Instead, prepare a series of articles which discuss your topic and product from several different perspectives. This will give a greater impression of authority and gives your marketing campaign a feeling of depth and expertise. Also, while one article may not appeal to a group of readers, another one with a different angle might just have just the hook you need to convert them into buyers.

6. Don’t over-sell. Offer content of real value, not a thinly disguised sales pitch.

7. Don’t be vague. Employ greater focus and more convincing detail throughout the article by discussing one topic, product or service only.

8. Don’t forget to add a link. Any article that goes out without a link back to your main website is effectively an article written in vain!

9. Stick with one style, or with one ghost writer. While some variation may be allowed as the subjects you are addressing change, keep it to a minimum. Instead, request that your order be assigned to just one writer so as to make sure the tone remains consistent from article to article.

10. Avoid simply cutting and pasting the mass of freely available material from the Internet because an article that lacks original content will convey the impression that its writer has nothing new to bring to the market.

Now you know which ten article publishing mistakes to avoid, find out about the 3 most common article marketing myths.

David Hurley
DavidHurleyArticles.com