Notes From The Tiger’s Cave

You know that autumn is coming soon, despite the cloying heat of the dog days of summer in Japan when the shelves in the beer section of your local Japanese supermarket fill up with Kirin’s special autumn season brew, “Aki Aji” or “Autumn Taste” beer.

The brew has a higher malt content than the standard range of Kirin beers, and slightly higher alcohol content (6%) and so it is said to offer a refreshing change that is in tune with the change in season that will soon be upon us.

The cans are decorated with red maple leaves, which are symbolic of autumn in Japan - “red leaf viewing” is almost as popular in autumn as cherry blossom viewing in spring.

The “RICH TASTE OF AUTUMN, LIMITED BREW” was on offer at only 208 yen for a 330ml can (compared to around 215 yen for a standard 330ml can of Kirin beer) so it was really too good to resist! But then, I’m a sucker for seasonal beers. Sapporo’s Fuyu Monogatari (Winter’s Tale) is another beer that I look out for towards the end of the year.

Producing seasonal, or limited season products is a great way to refresh your customers’ interest in your products and to bring in new business. Japanese beer breweries understand this concept very well. The seasonal beers do not replace the regular beers but are sold alongside them.

The same concept can be applied to pretty much any business and Internet marketing is no exception. Successful Internet marketers are always looking out for new ways to repackage their products or for new products to offer to their customers. One of the best ways to encourage someone to buy something is to warn the prospective customer that the offer is only available to a limited number of people, or only for a limited amount of time.

This becomes even more effective if the customer can see a countdown timer on the sales page, or a timer that gradually INCREASES the price every few minutes so that you’d be “crazy” not to jump in while the price is still low!

Right now, for example, I’m offering to install HTML and/or Wordpress websites, complete with unique content, completely free of charge - but I can only do that for a limited number of people, and only for a limited period of time, depending on how many Aki Aji beers I’ve drunk…  :lol:

David Hurley

Free Business Websites

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I spent the summer holidays relaxing with family and friends in Miyazaki Prefecture on the south-east coast of Kyushu, Japan, and I think I caught a glimpse of “the good life” while I was there!

My wife, my daughter and I flew down to Miyazaki on a local flight from Hiroshima and were met at Miyazaki Airport by a good friend of ours, Neil, a self employed Japanese-English translator who never has to commute to work because he deals with his clients almost entirely by email and can therefore live wherever he likes.

Live Where You Like When You Work Online!

It didn’t take us long to discover why Neil chose to live on the coast of Miyazaki. Beautiful beaches, a pristine ocean, fine scenery, a warm climate, cheap property and an easy-going pace of life all make Miyazaki a fantastic place to live.

On the first day we drove down the coast to go camping by the ocean at Nichinan and visited the stunningly located Udo Shrine the next morning (photo, left).

While my wife, daughter and I visited the shrine, Neil stayed in the car and fired up his laptop to work on one of his translation projects.

Another day, we stopped off at Starbucks in Miyazaki City (yes, Miyazaki is quite “civilized”!) and Neil worked quietly on his laptop while we drank our coffee.

The great thing about setting up some kind of online business is that once the business is established you can do it from anywhere! Since setting up his translation business, Neil has lived on three of the four main islands of Japan. Of course, he could live anywhere else in the world that has an Internet connection if he wanted to, but Japan is his “thing”.

You Can Do It Too!

If you’d like to get started with an Internet business so that you can live in your dream location, but don’t know how, I can help! I’ll take you through the process of setting up a website - in fact, I’ll do it for you using an economical web hosting package to set you up with a Wordpress blogging platform. If you already have a business idea I’ll also get you started by posting some unique content on the site. Also, I’ll stay with you to help you develop your Internet presence and take a step towards the dream of total freedom from having to commute to work…

I’ll Set Up Your Website - Free!

And the great news is, I do everything FREE of charge so there is really nothing to stop you getting set up with a home-based online business. There are no hidden tricks or anything like that. Your only expense will be for a domain name and web hosting, but I have found one of the best deals on the Internet to keep your start-up costs to a minimum, to say nothing of the hundreds of dollars you’ll save when I set up your website 100% free of charge :grin: … It is a very straightforward process. Find out more about my Free Business Websites offer by clicking the link.

Here’s to a great autumn!

David Hurley

Free Business Websites

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Which is the best place in the world to start a new business?

According to Ejovi Nuwere, it’s right here in Japan!

And that is especially true if you are a Johnny Foreigner.

Japan is smaller in surface area than California, but has 127 million
consumers and over four million companies. Lots of those companies are
busy importing gear from all over the world. Almost half a billion dollars of goods
are imported every year.

Of course, the Japanese are also keen on modern technology, with nearly 90 million hooked up to the Internet and over 100 million mobile phone users.

So, whether you want to export to Japan from your country, or whether you are an ex-pat living in Japan, there are lots of opportunities for you if you know - and here is the rub - how to do business with the Japanese.

For those of us foreigners who live in Japan, one of the keys is to take advantage of the fact that we ARE DIFFERENT from our hosts. Accepting that obvious fact and working with it - taking advantage of our differences - can give foreigners a great business advantage, or so argues Terrie Lloyd in the video below, talking to Ejovi Nuwere manager of Japan Jump Start.

Terrie Lloyd is the CEO of Japan Inc Communications KK. Read his story HERE

David Hurley

Best Internet Marketing Strategies

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