My name is David Hurley. I come from the UK and work as a free-lance English language instructor and "consultant" for various Japanese clients here in sunny Hiroshima.

I'm also an Internet marketer in several niche markets, such as:

What does all that have to do with a blog called "Notes From The Tiger's Cave"?

The tiger's cave is Japan... the unknown... the new... the untraversed.

The tiger's cave is the Internet.

As a name for this blog it is inspired by a Japanese proverb:

"Koketsu ni irazunba, koji o ezu."

"If you don't enter the tiger's cave you won't catch the cub.








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“I cannot stress enough that in my experience the martial arts are not about rituals, belts, hierarchies, and kata (which look like dance routines), though these may all be paths that lead to effective skills. They’re about releasing your inner motor skill and awareness ability in a practical way.” Brendan Reen, inventor of boxerballs

Some people find the most difficult thing about setting up a home-based Internet business is coping with numerous different tasks and sources of information. One newbie Internet marketer recently emailed me to say that he felt like a lump of raw meat in a shark infested ocean…

I know what he means!

The key, however, is to train yourself and improve your skills. Like a good boxer or martial artist, you will need to dedicate yourself everyday to learning and applying your skills. You do not have to be a genius or a techno-geek to succeed.

One common error that newbies fall into is spending too much time and effort building the perfect website. The second error is, once it is built, to spend far too much time tweaking it and fiddling with it.

Instead, you need to be working on traffic building and on converting that traffic to sales. There are several key traffic building techniques you will need to master: blogging, article writing and distributing, social networking, forum participation, pay-per-click, traffic exchanges, classified ads, to name some of the main methods.

At the same time you will need to learn how to optimize your website, fill it with useful content that pre-sells your visitors on your product or service. You will need to learn how to build a list and market to it via a good autoresponder service.

Those are some of the key skills you will need to target and master in order to succeed online. None of the skills require anything more than average intelligence. They do require you to apply yourself, just like a martial artist or boxer in training, you will need to focus on the targets and get better at hitting them!

David Hurley

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