This entry was posted on Monday, September 15th, 2008 at 3:30 am and is filed under Japanese news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Anata To Wa Chigaun Desu! Fukuda Finds His Unique Selling Proposition…
Japanese Prime Minister Fukuda’s sudden resignation has unexpectedly turned him into a potential super hero…
It all happened during his resignation interview when a reporter from the Chugoku Shimbun suggested that he had often seemed rather detached from the job. Fukuda, not noted for emotional outbursts, told the reporter that he (Fukuda) was able to view things objectively, unlike him (the benighted reporter). Fukuda said:
 Anata to wa chigaun desu!
I am different from you!Â
This statement passes in Japan for a “strongly worded declaration” that reveals deep emotional agitation (as can be seen from the video clip)… The quotation has won Fukuda nationwide notoriety and has perhaps made him more popular now, despite his surprise resignation, than at any time during his brief premiership…
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Suddenly, Fukuda has found his Unique Selling Proposition, a vital component of any marketing campaign… yet it seems as if he found it by accident, at the one split second in his life when he pulled back the curtain and showed a bit of real emotion… just a few minutes after announcing that he was throwing in the towel…
Moral: Find your Unique Selling Proposition and use it to brand your product and yourself from Day 1 of your campaign (e.g. like Prime Minister Koizumi).
On second thoughts, maybe Fukuda was doing just that; selling us his USP on Day 1 of his new job as Non-PM!
David H
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